January 12 2016  |  Spirits & Tobacco

Pernod Ricard releases Oak by Absolut

By Wendy Morley

Inspired by the popularity of barrel-aged cocktails, Pernod-Ricard released Oak by Absolut

After a limited-launch in select US cities, Absolut now introduces Oak by Absolut to Travel Retail locations around the world. Oak by Absolut is created through a multi-step process of combining original Absolut Vodka with barrel-rested and oak-macerated Absolut Vodka. Each step adding a new dimension of character to this innovative product, bringing an incredible balance between the smoothness of vodka and the character of brown spirits.

The complex character comes from using Swedish, American and French oak in a method involving virgin barrels, oak macerations that have been toasted to a precise degree, as well as carefully selected bourbon barrels. Through a multi-step process, the vodka is transformed adding a new depth of character and richness, a smooth and subtly smoky flavor, and with notes of vanilla, caramel and toasted oak.

Absolut has a history of innovation, from pioneering continuous distillation in 1879 to the creation of the first mass-produced flavored vodka Absolut Peppar in 1986. With Oak by Absolut, Absolut is looking to take that spirit of innovation even further by elevating the vodka category and introducing new complexities and character to this timeless spirit.

According to Per Hermansson, Director of Sensory Design at Absolut, “I was inspired to create Oak by Absolut by the emerging trend of unique barrel-aged cocktails that brings a new versatility and flavor to even the simplest of cocktails. I wanted to see what could happen if we brought this new flavor dimension directly to the base spirit. The end result is better than we could have ever imagined.’

Oak by Absolut brings a unique twist to classic drinks, including Oak Mule (ginger beer and a squeeze of lime), Oak Sour (lemon juice and simple syrup) and Oak Apple Pie Shot (apple juice, lemon juice and cinnamon syrup).

Oak by Absolut is now available in Gulf Travel Retail at an RRP of US$28.99. The Gulf Travel Retail launch will be followed by Americas Travel Retail in February, Europe Travel Retail in March and Asia Travel Retail in August.

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