SPI Group partners with Louisiana Spirits, makers of Bayou Rum
The parent company of Stoli Group USA, SPI Group, has formed a long-term partnership with Louisiana Spirits, LLC. This multi-year agreement will allow Stoli Group to become the exclusive distributer of Bayou Rum and its America’s Rum family.
Bayou Rum is the first spirit in Stoli Group USA’s portfolio. This will include Bayou Select Rum, Bayou Silver, Bayou Spiced, and Bayou Satsuma Rum Liqueur.
Trey Litel, co-founder and president of Louisiana Spirits, says, “Our rum is handcrafted from Louisiana sugarcane and distilled and bottled at the largest private rum distillery in the US. Litel continues, “The opportunity to partner with a powerful, brand-focused organization like Stoli Group USA will help us achieve our long-term vision of establishing Bayou Rum as the leading American Rum on the market.”
The goal of SPI Group is to grow Bayou internationally.