May 7 2015  |  Spirits & Tobacco

Stoli Appoints New Partner to Build China Sales

By Wendy Morley

Upscale, exclusive and innovative brands such as elit™ by Stolichnaya® and the elit™ pristine water series are doing especially well in China

Stoli® GROUP has appointed Raylook Trading Limited as its exclusive Duty Free distributor for China, Macao and Hong Kong.

Raylook Trading Limited has been dedicated to the sales and distribution of premium liquors including French cognac and fine wine since its founding in 1994. In 2002, the company became the sole distributor of Louis Royer Cognac for duty free and domestic markets in China, Hong Kong and Macau.

“We believe that this new experienced partner will ensure Stolichnaya’s further growth in China where our sales grew by 22% last year in the domestic market,” says Stoli‘s Global Duty Free & Travel Retail Director Jean-Philippe Aucher.

As Chinese consumers become more aligned to Western lifestyles, so the opportunities for vodka will grow – particularly upscale, exclusive and innovative brands such as elit™ by Stolichnaya® and the elit™ pristine water series.

Earlier this year Stoli® sponsored the coffee break at TFWA China’s Century Conference with great success. “It was an excellent way to promote Stolichnaya® Premium Vodka to retailers and buyers not just from China but throughout the region, and was extremely well received,” adds Aucher.

 

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