April 7 2015  |  Technology

Braun reports positive IAADFS show

By Hibah Noor

German consumer products specialist Braun has reported a good IAADFS exhibition in Orlando this year with positive meetings with clients from around the Americas as well as interesting new leads.

Klaus Mellin, who heads Braun’s travel retail team, said: “Particularly well received were the Braun Beauty and Travel Essentials concepts, and the new products including the Braun Satin Brush BR 750 in white with natural bristles, a new range of hair dryers and a first glimpse of the new Series 9 top-of-the-line shavers.”

Mellin has released a video of the Braun booth in action during the Orlando show, which can be viewed at: http://youtu.be/aO0oZai3Dh4.

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