November 15 2016  |  Technology

Capi celebrates Beats by Dr Dre pop-up store with new global campaign

By Jas Ryat

Capi has opened a Beats by Dr Dre pop-up shop in Amsterdam Schiphol Airport, offering the new Beats wireless headphone and earphone line

Travel electronics specialist Capi has unveiled a Beats by Dr Dre pop-up store in Lounge 1 at Amsterdam Schiphol Airport.

The operator launched a hotly anticipated Beats line with this exclusive store opening, which took place on November 1.

Beats has released a new wireless headphone and earphone line in a “Got No Strings” campaign being launched globally, featuring celebrities singing along to the iconic Disney Pinocchio “I’ve got no strings” song. 

Peter Wiggers, Capi’s Managing Director, said: “We are excited to exclusively open this Beats pop-up store from November 1 until January 2 at Amsterdam Airport Schiphol at a very special location in the center of Lounge 1.”

Anne-Marie Zuidweg, of Amsterdam Airport Schiphol, added: “Schiphol is delighted to work with business partners and brands that bring newness to the airport. The Beats pop-up store will positively add to the experience of traveling through Lounge 1.”

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