January 31 2017  |  Technology

Capi steps up exclusive gifting opportunities

By Jas Ryat

Gadgets, personal care products and travel exclusive items are among the most popular gifts at Capi stores worldwide

Capi, the leading airport retailer of consumer electronics, is promoting the gifting potential of electronics products for both men and women as an alternative to traditional presents.

Peter Wiggers, Managing Director, Royal Capi-Lux, pointed to the operator’s Gadget Table fixture as an example. “The Gadget Table is a prime example of how we inspire and surprise travelers searching for exciting gifts and gadgets. On this table customers will find unique and innovative gifts and gadgets like the flying propeller Flash Ball, the Fuji Instax Polaroid Camera and a Star Wars droid. With live demonstrations at The Gadget Table, travelers can experience the most exciting items in the Capi stores. 

“Besides new products, ‘Sweet Notes’ are now placed everywhere on this table; small personal messages to remind travelers to buy a present for their loved ones or business relations.” 

Personal care items also show strong gifting potential, according to Wiggers. Capi puts extra emphasis on personal care products such as Philips’ VisaPure Advanced and the Sonicare DiamondClean toothbrush on its Action Marketing Tables. 

“These products are not only handy, but also perfectly suitable as gifts for both men and women,” he said. “Each year, Capi also organizes Chinese New Year campaigns with special promotions and Chinese-speaking hostesses. During these campaigns, the focus is again on personal care gifts and products that appeal to Chinese travelers.” 

In addition, Capi seeks to create added value for travelers by offering unique propositions. “Thanks to our close collaboration with suppliers, we are able to offer airport exclusive and Capi exclusive propositions to travelers,” continued Wiggers. “In this way, we offer them unique and valuable propositions they will not find in downtown retail.” 

For example, Capi and Philips recently co-developed a sleeve for the Philips DiamondClean toothbrush which made it a ready-to-offer present. Also, Capi and Nikon together created a Capi exclusive travel kit consisting of a camera, memory card and camera bag.

Wiggers added that Capi always sought to offer the latest innovations in its stores, often before they become available to the rest of the market. It was able to launch the new iPhone 7 simultaneously with the worldwide launch at the Apple stores and the introduction has been an immediate success, he said, noting that the Beats over-ear headphones were a popular addition to the iPhone 7, since they come in the same luxury colors. 

“Since our retail strategy and brand portfolio are internationally orientated, with a local touch for gadgets and gifts, we are able to expand our presence worldwide,” he said. 

Brand News

February 22 2021

Bowmore reframes legacy of time…

Bowmore Islay Single Malt Scotch Whisky is pleased to unveil a global travel retail exclusive. The new addition joins its…

By Laura Shirk

February 19 2021

Penfolds celebrates Year of the…

Penfolds, in partnership with Dubai Duty Free, has launched a series of brand activations to welcome the Lunar New Year at…

By Laura Shirk

February 18 2021

Art x Whisky blend: The Macallan…

This week, Duty Free & Travel Retailing Magazine was invited to take part in the release of The Macallan’s Anecdotes of Ages…

By Laura Shirk

February 17 2021

Penfolds releases scores for California…

Following its Penfolds California wine tasting held earlier this month, the company is proud to share the first scores and…

By Laura Shirk

February 17 2021

Penfolds launches ground-breaking…

At an exclusive wine tasting event in Singapore, Penfolds unveiled its latest range of red…

By Rebecca Byrne in Singapore

February 17 2021

Victorinox unveils Forget Me Not…

Forget Me Not for women by Victorinox walks the olfactory fine line between delicate and bold with boundless confidence.…

By Laura Shirk

February 16 2021

Porsche Design holds exclusive…

Porsche Design announced the launch of its stylish collections at the Rouge Duty Free Port Store on the island of Grenada…

By Laura Shirk

February 10 2021

PR GTR partners with Alipay & CDFG…

Pernod Ricard Global Travel Retail (PR GTR) announces a first-ever three-way partnership between PR GTR, Alipay and China…

By Laura Shirk

February 10 2021

Duty Free Dynamics adds Zippo to…

Duty Free Dynamics is pleased to announce the introduction of a new brand to its portfolio: Zippo, one of the world’s leading…

By Laura Shirk

Copyright 2021 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap