October 1 2020  |  Airlines & Airports

LAX Order Now expands mobile food & beverage service

By Laura Shirk

By offering an innovative and contactless way to order, pay and pick-up, the service is part of LAX’s digital marketplace strategy to enhance the travel experience

Visitors at Los Angeles International Airport (LAX) can now use their mobile device to order food and beverages from restaurants throughout the airport’s terminals, creating another way passengers can have a tailored, contactless and comfortable experience while traveling through the airport.

The new service, LAXOrderNow.com, is a collaboration among Los Angeles World Airports (LAWA), Unibail‐Rodamco‐Westfield Airports (URW Airports) and Grab. The service is part of LAX’s digital marketplace strategy to enhance the travel experience, by allowing guests to search, browse and order food and non‐alcoholic beverages from any of the dozens of participating restaurants across the airport.

There are more than 20 food and beverage locations on the platform today, and many more will be added soon. Initial participating restaurants include The Coffee Bean & Tea Leaf, Dunkin’ Donuts, California Pizza Kitchen and Rolling Stone Bar & Grill. An in‐airport, contactless delivery option is also planned.

“LAX is leading the airport industry in developing new ways for our guests to access all the information and services they need through their mobile devices. LAX Order Now is another step in creating that customized, seamless travel experience, while also keeping our guests safe with another touchless service,” comments Erbacci, Chief Executive Officer, Los Angeles World Airports.

LAX Order Now is easy to use and does not require downloading a mobile app. Airport guests can simply use their camera app to scan one of many QR codes located throughout the airport or visit LAXOrderNow.com directly from their mobile device to search and browse menus from participating restaurants. Multiple forms of payments are accepted, including credit and debit cards, Apple Pay and Google Pay. Customers will pick up their orders from a designated pick‐up area with seals on all packaging. LAX Order Now provides order updates and alerts to users when their order is ready for pick up at one of the designated pick-up locations, which are clearly marked with signs

“Partnering to keep people safe and healthy in the airport is key to restoring confidence in travel. LAX Order Now is a testament to how we can work together to bring new initiatives to market that create a more efficient experience, help drive sales and return airport employees to their jobs,” adds Mike Salzman, EVP and Group Director, URW Airports.

In addition to LAX Order Now, LAX concessionaires are taking significant steps to prioritize the health and safety of LAX guests and employees. These measures include enhanced cleaning and sanitation protocols in concessions units and common areas, physical distancing reminders such as floor decals and line stanchion toppers, hand sanitizing stations near concession areas.

Visit LAXOrderNow.com to place your order today, and visit flylax.com/travelsafely to learn more about how LAX is helping guests travel safely from the curb to gate.

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