More than a dozen high-end brands took center stage at New York JFK Terminal 8 on June 14 for an experiential event featuring live demonstrations and activations.
Airport partners from International Shoppes, American Airlines, the Port Authority of New York and New Jersey and Westfield celebrated the success of the new luxury shops, which opened last year at T8.
Activations included a professional tie-knotter who provided easy-to-follow tutorials at Hugo Boss, while handwriting experts analyzed guests’ signatures to reveal interesting personality traits inside Montblanc.
Meanwhile, floral designers at Salvatore Ferragamo created one-of-a-kind purses made completely out of flowers.
“Our travelers expect the very best from us every time they travel,” said Mike McKanna, Managing Director, American Airlines.
“Westfield and International Shoppes have brought an entirely new shopping experience that really caters to our modern, sophisticated customers, and they’re loving it.”
International Shoppes and Westfield partnered to redevelop nearly 10,000 square feet of space post-security. That includes five specialty stand-alone boutiques ranging from Salvatore Ferragamo and Bulgari to luxury beauty brands such as Dior and Chanel that feed into the center of a new 5,594 square feet duty free store.
“Our roots are in luxury and we are always looking to create the next level of retail excitement,” said Matthew Greenbaum, Vice President, International Shoppes.
“With Westfield and American Airlines we’ve redeveloped the whole retail landscape and almost doubled our footprint in Terminal 8. Consumers are really responding to the world-class brands.”
Dominic Lowe, Executive Vice President, Westfield Airports, added: “The results are spectacular. Terminal 8 continues to enhance its retail line-up, offering new and diverse products while delivering exceptional service levels.
“International Shoppes has brought some of the style, glamor and fashion of New York to the American Airlines passengers.”
The new boutique collection features:
Bulgari: A selection of timepieces, fine jewelry, leather goods and accessories.
Duty free: Featuring a full selection of brands in beauty, liquor, tobacco, sunglasses and confectionery from Chanel, Clinique, Dior, Jo Malone, Kiehl’s, La Mer, Lancôme, L’Occitane, MAC, and The Estee Lauder Companies.
Hugo Boss: A men’s boutique carrying a collection of suits, ties, watches, accessories, and jackets.
Michael Kors: The US fashion brand offers an assortment of handbags, accessories, watches and sunglasses.
Montblanc and Tag Heuer: This high-end outlet features watches, writing instruments, jewelry, leather goods and accessories from the two brands.
Salvatore Ferragamo: This Italian luxury goods boutique specializes in shoes, leather goods, scarves, ties and ready-to-wear for men and women.