June 12 2018  |  Industry News

Retail inMotion extends partnership with Spirit Airlines

By Mary Jane Pittilla

Retail inMotion has extended its partnership with Spirit Airlines for another three years.

The company has managed the US airline’s fully-outsourced onboard retail program since 2014.

The contract between Retail inMotion and Spirit Airlines will continue within its existing framework and will include category and supply chain management, catering delivery and the continued use of Retail inMotion’s proprietary technology solutions.

Additionally, Spirit will introduce an upgraded payment solution from Retail inMotion. Spirit’s crew will process orders and take payments onboard using an iPad Mini 4 fitted within a custom-designed and unique sled.

“Spirit is committed to offering a unique, customizable and memorable experience for our guests,” said Lania Rittenhouse, Vice President Inflight Experience at Spirit Airlines.

“Over the past four years, our partnership with Retail inMotion has allowed us to confidently say that our onboard food and beverage menu fully supports this goal.”

“The mission for our partnership with Spirit has been consistent from the start,” added Mir Khan, Head of Onboard Retail North America at Retail inMotion.

“We want to support Spirit by providing them with a reliable and well-performing onboard retail program that reinforces their brand values and creates a remarkable food and beverage experience for their guests. We’re very pleased to be extending this mission for another three years.”

Spirit is low-fare carrier that boasts the youngest aircraft fleet of any major US airline and operates more than 500 daily flights to 65 destinations in the US, Latin America and the Caribbean.

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