June 14 2021  |  Industry News

Bolloré Logistics addresses environmental challenges in TR & DF

By Camille Vanderghote, Guest Writer

With the support of CLEVERreverse, Bolloré Logistics is helping clients embrace eco-friendly solutions and sustainable practices to reduce their environmental impact

The COVID-19 pandemic has pushed companies to re-assess their supply chain operations and strategies at a time when change driven by technology, digitalization and the need to develop a sustainable supply chain was already accelerating.

Before the sudden halt of travel, demand within the duty free and travel channel had increased considerably. Now, in addition to already known challenges such as product customization and regulation management, new challenges are rising in line with the change in times.

Industry leaders have needed to adapt their business model and implement fresh promotional strategies and sales methods – e-travel retail, Shop & Collect and Collect on Return. Companies in the duty free and travel retail sector are eager to plan the execution of sustainable practices and environmental solutions.

Point-of-sale materials (POSM) waste is a top issue that needs to be addressed by brands and retailers on all levels. On average, retailers change promotional signage once per month and replace corrugated displays every few weeks. Unfortunately, this waste is often considered a cost of doing business.

POSM waste needs to rely on future CSR regulations regarding plastic and disposable products. The time and cost of production enhance this challenge, as the POSM supply chain is not usually managed with the same tool as finished goods. As a result, many brands seek more support and visibility throughout the whole POSM lifecycle.

A major international supply chain operator, Bolloré Logistics, is helping clients embrace sustainability by reducing, re-using, or recycling their POSM via CLEVERreverse. An end-to-end worldwide lifecycle management of POSM, CLEVERreverse promises low environmental impact.

With this service, Bolloré Logistics manages POSM logistics via a circular economy approach. Supporting its clients with B2B order management from POS, follow up of POSM lifecycle and reverse logistics management, visibility and set-up are facilitated thanks to a unique platform, Shopper.

In line with its CSR program, Powering Sustainable Logistics, Bolloré Logistics aims to build a clean, reliable and sustainable supply chain. These advanced approaches are integrated into the “sustainable supply chain” field innovation domain of B.Lab, the company’s innovation booster.

Since the opening of two B.Lab innovation centers at its head offices in Puteaux, France, and Singapore, Bolloré Logistics has partnered with its clients to organize workshops based on a design thinking approach with a particular focus on transport and sustainable logistics.

Brand News

October 19 2021

Cigar report: travel retail retains…

Exclusive innovation helps Davidoff attract gifting consumer

By Wendy Morley

October 19 2021

Shenzhen Duty Free hails Bacardi’s…

​Bacardi Global Travel Retail has opened The Whisky Emporium, its world-first permanent boutique, in the Shenzhen Duty Free…

By Laura Shirk

October 19 2021

shu uemura’s chic makeup box lands…

​shu uemura Travel Retail Asia Pacific has collaborated with Lagardère Travel Retail China to bring its makeup box pop-up…

By Wendy Morley

October 19 2021

Dr.Ci:Labo shifts to science-based…

​Dr.Ci:Labo, the leading derma-cosmetics brand in Japan, has pivoted to a “science that sells” content-for-commerce strategy…

By Wendy Morley

October 18 2021

Brown-Forman reinforces commitment…

​US liquor group Brown-Forman Corporation is joining RE100, a global environmental initiative,…

By Wendy Morley

October 18 2021

Lagardere Travel Retail unveils…

​Lagardere Travel Retail Pacific and Nestlé have announced a new addition to their exclusive partnership as the KitKat Chocolatory…

By Wendy Morley

October 18 2021

J.Cortès and Oliva brands unite…

​In a move that consolidates and clarifies both its machine-made and handmade cigar divisions, J.Cortès and Oliva Cigars…

By Wendy Morley

October 18 2021

Nederburg wines win major accolades…

​Winemaker Nederburg has scooped multiple medals at the 2021 International Wine & Spirit competition in London, winning three…

By Wendy Morley

October 14 2021

Appleton Estate relaunches travel…

​Appleton Estate Jamaica Rum has relaunched in travel retail with newly designed packaging, a reimagined bottle and label,…

By Laura Shirk

Copyright 2021 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap