September 20 2018  |  People

Godiva shares two new appointments in the global travel retail team

By Jas Ryat

Anne-Sophie Goujet has been appointed to Godiva Trade Marketing Manager EMEA

Belgian chocolatier Godiva announces internal changes in the team with two new appointments, Anne-Sophie Goujet as Trade Marketing Manager EMEA and Mariel Broughton in the role of Senior Area Manager for North America with responsibility for Airport, Border, Inflight and Cruise Line accounts in the region. The firm also bids farewell to Regional Head Global Travel Retail Americas & Caribbean, Diane Buchanan after 13 years of working with the company.

Goujet ,Trade Marketing Manager EMEA with report to Lynsey Eades, Global Travel Retail Director Europe. Goujet will look over implementing and managing marketing and promotional activities for the Godiva Travel Retail EMEA portfolio.

Goujet, based in Brussels, joins Godiva with several years’ experience of sales and marketing in both Europe and Asia, the latter at a travel retail marketing specialist based in Singapore where she was responsible for business development.

Mariel Broughton will fill the role of Godiva Senior Area Manager for North America

Broughton has joined the Americas Travel Retail Team based in Fort Lauderdale, Florida.

Broughton has an extensive background in the travel retail industry having worked previously for Duty Free Shoppers (DFS) and most recently Duty Free Americas.

Lymarie Prudencio, who was previously the principal contact for these markets, takes on responsibility for Global Account Management and the continued development of the Latin America market, as well as overseeing the partnership with Dufry in North and South America.

Both Prudencio and Broughton report to Matthew Hodges, General Manager.

Recently retired Diane Buchanan a successful Americas team as Regional Head Global Travel Retail Americas & Caribbean

Buchanan led the Americas team as Regional Head Global Travel Retail Americas & Caribbean until September 1 2018 and has retired from the company after a long and distinguished career and her position will not be replaced.

Following her appointment in 2005, Buchanan recruited and trained a dedicated travel retail team and worked steadily with them towards establishing Godiva as the premium luxury confectionery brand in Americas travel retail.

Among her many celebrated achievements were strong relationships with US-based partners; the optimization of the supply chain for the Americas; the organization of personalized space in major airports across the region, including JFK, Los Angeles, Miami, Dallas and Toronto; the co-ordination of numerous high profile activations; the opening of the first two Godiva boutiques in the region with DFS in Guam and Hawaii; the integration in 2017 of Hudson News with Godiva GTR Americas.

The Godiva ‘Team Americas’ was awarded the Lady Godiva Team ‘Our Way Award’ in 2012 for continued growth of the GTR Americas business and the team has continued to perform under Buchanan’s leadership ever since.

Hodges commented: “Diane has been the lynchpin of the Godiva Travel Retail unit in the Americas for 13 years and under her leadership the market has seen steady growth. We thank her for her years of dedicated service to the brand and wish her well in her retirement.

He continued, “I am pleased to welcome Anne-Sophie and Mariel to our dynamic team. We have ambitious plans to develop not only our global chocolate confectionery business but also our new café concept for which we see a great future in airports, cruise ships and other travel hubs.”

Americas Duty Free magazine was honored to work with Diane during her time at Godiva. She was always a gracious industry leader and our team wishes her an elated retirement.

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