May 21 2014  |  People

Bacardi welcomes Geoff Biggs to its travel retail team

By David Nusair

Geoff Biggs is Bacardi's new Regional Director, Americas

Bacardi Global Travel Retail has announced the immediate appointment of Geoff Biggs as its Regional Director, Americas Global Travel Retail. Biggs' experience in the travel retail arena has been cultivated during stints at such companies as Unilever, PepsiCo, and Diageo, with Biggs leading the latter's travel-retail team in the Americas before moving to a senior role in Kenya.

Says Mike Birch, Managing Director, Bacardi Global Travel Retail, “I’m delighted to welcome Geoff to the team. I’m confident he will hit the ground running to grasp the potential we see in the region. The energetic growth in emerging markets has been supported by increasing standards of retail execution right across the continent, including several world class examples. Complementing those factors with our own pipeline of innovation and our focus on premiumization make this a fantastic opportunity for Geoff to lead and develop the Bacardi business in our home territory, building on the legacy of Leigh's success."

Biggs himself is looking forward to stepping into his new role. "It's tremendously exciting for me to return to Americas Travel Retail to lead a strong team, a portfolio of fantastic market-leading brands and a remit to drive strong strategies for innovation and growth. There's such incredible opportunity in this market, with consumers at different stages in their connection with luxury brands and the development potential in airports, cruise, and border stores."

Brand News

April 17 2019

Furla sails onto Carnival Cruise

Furla has opened a new cruise ship store on board the CCL Liberty in partnership with Carnival Cruises.

By Jas Ryat

April 17 2019

Buckley London celebrates 30 years…

Buckley London is to showcase its Autumn/Winter 2019 collections at the upcoming TFWA Asia Pacific exhibition for the first…

By Mary Jane Pittilla

April 17 2019

Mars seeks to create better moments…

At this year’s TFWA Asia Pacific show, Mars Wrigley Confectionery International Travel Retail will use its stand to demonstrate…

By Hibah Noor

April 17 2019

Asia set to account for half of…

Bottega will showcase its new products for the travel retail sector at the TFWA Asia Pacific exhibition (Stand number: M9)

By Jas Ryat

April 17 2019

New Porsche Design models set to…

Porsche Design, manufactured and distributed under license by Rodenstock, will be returning…

By Mary Jane Pittilla

April 16 2019

New Balblair age-statement travel…

​International Beverage Group unveiled a new travel collection of age-statement single malt Scotch whiskies from its multi-award-winning…

By Hibah Noor

April 15 2019

Beluga vodka rolls out Caviar Jar…

Beluga vodka has revealed details of the brand activations for its playful Caviar Jar concept at selected airports in the…

By Mary Jane Pittilla

April 15 2019

Illva Saronno strengthens travel…

Illva Saronno is returning to the TFWA Asia Pacific Exhibition with a strengthened travel retail team (Stand number: M10)

By Jas Ryat

April 15 2019

Kreol Retail teams up with Rhum…

Kreol Retail FZE has been appointed as a travel retail distributor of Rhum Clément for select Middle East countries

By Hibah Noor

Copyright 2019 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap