March 17 2014  |  People

Mondelez International bolsters its Americas team

By Wendy Morley

Anapaula Gosling Saad is Mondelez’s new Regional Customer Marketing Manager

Mondelez World Travel Retail recently announced the appointment of Anapaula Gosling Saad as Regional Customer Marketing Manager. Based in Sao Paulo, Saad, who brings over 10 years’ experience in the field of brand and trade marketing, will lead all marketing activities in the region. She will work with travel retailers to embed Mondelez WTR’s “Delighting Travelers” vision and drive the growth of the confectionary category.

“Anapaula will play a key role in ensuring we continue to delight travelers through targeted and engaging retail experiences that communicate the unique stories of our hugely popular brands,” said Ivo Knuesel, Regional Manager for the Americas at Mondelez WTR. We are delighted to welcome someone of Anapaula’s experience and talent to our team.”

Saad enjoyed significant success in roles at multinational organizations such as AVON and Kodak before joining Pernod Ricard in 2007 in her first travel retail position. She was also responsible for trade marketing activities in South America for brands such as Chivas Regal and Absolut. 

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