October 1 2013  |  People

Positions and responsibilities change within the Heinemann Group in Asia and America

By Ryan White

Max Heinemann (left) will assume the position of CEO of Heinemann Asia Pacific in Singapore as of January 1, 2014, while Steffen Brandt (right) takes over as CEO Heinemann Americas from April 1, 2014

Heinemann Asia Pacific (HAP) has announced that Max Heinemann, son of Gunnar Heinemann and the fifth Generation of Gebr. Heinemann, will assume the position of CEO of Heinemann Asia Pacific in Singapore as of January 1, 2014. The position was previously held by Steffen Brandt.

Consequently, Vinay Lamba will succeed Max Heinemann as the Purchasing Director for the APAC Region.

“During the last three years, Vinay Lamba has shown exceptional commitment as well as outstanding contribution towards the company's growth and development. He was specifically involved in building up company processes, in putting together our local purchasing team and the department itself,” says Max Heinemann.

Brandt takes over as CEO Heinemann Americas from April 1, 2014. For this purpose, he will relocate from Singapore to Miami.

“The Owners and the Board of Directors would like to thank Steffen Brandt and Max Heinemann for the successful foundation, positioning and establishment of our company Heinemann Asia Pacific in Asia. We wish Max Heinemann as CEO of HAP and Steffen Brandt as CEO of our newly founded American subsidiary continued success,” says Raoul Spanger, Executive Director Retail at Gebr. Heinemann.

Vinay Lamba will succeed Max Heinemann as the Purchasing Director for the APAC Region

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