November 12 2018  |  Retailers

DFS Group launches Give Joy holiday gifting campaign

By Hibah Noor


Holiday ribbons are available in gold, silver and red and made especially for DFS customers to personalize their gifts with special greeting messages in six languages

DFS Group is launching its 2018 seasonal gifting campaign, Give Joy, to celebrate the festive season.

From November 15 to January 1, 2019, customers will be able to add unique touches to exclusive products available at DFS’ first ever Personalization Gift Shop concept.

Boasting an assortment of specially curated luxury gifts, alongside an array of dedicated brand pop-ups, branded personalization stations and personalization services, the concept is designed to enhance the festive shopping experience in 13 T Galleria and airport locations worldwide.

DFS is also launching the latest edition of its annual Give Joy Holiday Gift Guide, offering customers a curated selection of personalized products.

This year, the Holiday Gift Guide features DFS’ own employees as gifting experts, sharing their advice with customers on how to bring the festive season alive.

A selection of 143 gifts from 108 famous brands across all luxury categories will be showcased.

A stellar line-up of brands will also feature in DFS’ exclusive pop-ups during the Give Joy campaign:

- Dior will host a Charms Bar offering customers the chance to create their own couture-inspired lucky charms accessory with a choice of four colors of ribbon and eight Dior gold lucky charms.

- Moët Hennessy will offer customers the opportunity to use elevated technology to write a tailored message in golden ink on Champagne bottles on the spot.

- Jo Malone London will offer a photograph transfer service on a classic gift box. Customers can choose from a personal favorite or an iconic city photograph.

The Personalization Gift Shop will feature a life-size gift box, bringing an exclusive experience to DFS customers with personalization.

Holiday ribbons are available in gold, silver and red and made especially for DFS customers to personalize their gifts with special greeting messages in six languages.

Leather goods can be monogrammed on the spot, while T-shirts and tote bags can be adorned with limited-edition emoji iron-on patches so that customers can mix and match to create one-of-a-kind designs.

“We’re excited to bring a sense of fun and individuality to our customers this festive season with our exclusive pop-up gift shops, offering a wonderful array of products from some of the best brands in the world,” said Ariel Gentzbourger, DFS Group Executive Vice President Merchandising. “We hope to enhance the pleasure of giving by offering our customers many ways to delight their friends and family, making the shopping experience a joy in itself.”

DFS’ Personalization Gift Shops will be available in the following locations: T Galleria by DFS in Hawaii, Okinawa, Guam, Saipan, Singapore, Angkor, Sydney, Bali, Hong Kong - Canton Road, and Macau - City of Dreams.

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