November 15 2018  |  Retailers

Makeup brand Too Faced brings photo-worthy fun to JFK Airport in first travel retail location

By Mary Jane Pittilla

Too Faced’s DFS location at New York JFK Airport is full of “sharable and shoppable moments” offering all the latest Too Faced products and travel-sized beauty essentials

Makeup brand Too Faced has launched its first travel retail counter, with DFS at New York JFK International Airport.

Located in Terminal 4, the opening marks the first of many travel retail locations for Too Faced both in the US and around the world, the brand said.

“The space will be full of sharable and shoppable moments where customers can discover all the latest Too Faced products and stock up on travel-sized beauty essentials, all while having fun and snapping selfies with the photo-worthy elements,” it said.

Like all Too Faced experiences, the newest location incorporates aspects you can see, smell, and touch, in keeping with the vision of Co-Founder and Chief Creative Officer, Jerrod Blandino.

To support the grand opening from November 11-17, the Too Faced Pro Squad will be on hand at the JFK location offering makeovers to travelers. Additionally, with any US$100 purchase, customers will receive an exclusive Too Faced pink heart makeup bag.

Highlights of the new travel retail location will be:

Born This Way: A complete line of complexion products including 30 foundation shades and 20 shades of the just launched Super Coverage 4-in-1 Concealer. Both offer a natural, flawless finish.

Hangover: Replenishing primer and setting spray infused with hydrating coconut water to help erase the signs of jet lag.

Better Than Sex: The number one-selling prestige mascara in America is said to deliver “voluptuous volume”.

These signature products will be available for purchase in TSA-approved and travel-friendly sizes.

Too Faced was founded 20 years ago by Jerrod Blandino and Jeremy Johnson, who began their careers working behind the makeup counter. Their vision was to create a makeup line that celebrated individuality and brought fun back into the cosmetics industry.

The brand invented one of the world’s first glitter eye shadows, a plumping gloss, 24-hour crease-proof shadow primer, and the number one-selling prestige mascara in America – Better Than Sex.

Today, Too Faced is a beauty industry leader, creating innovative, cruelty-free cosmetics for men and women.

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