August 5 2020  |  Retailers

3Sixty announces store reopenings and retail innovations

By Mary Jane Pittilla

3Sixty is opening new stores in Terminals A and C at Dallas Fort Worth Airport

3Sixty Duty Free & More is extending the opening of its operations across different channels focusing on safety protocols and innovative engagement strategies.

The operator is introducing new safety protocols including requiring face coverings for staff and social distancing guidelines for customers and all checkout personnel.

In response to the evolving traffic across airports, 3Sixty is implementing a range of different engagement strategies, appropriate to the different airports in which it operates, in order to attract customers back into its stores.

In Dallas Fort Worth Airport, it is opening new stores in Terminals A and C, as well as exploring new pop-up retail opportunities to attract the growing domestic traffic.

In airports such as Orlando, plans to introduce mobile carts are under way, and in Fort Lauderdale, it has added new kiosks in high footfall locations.

Reopening plans across all its stores, including in airports such as Newark, Philadelphia and Charlotte, have also been supported with aggressive discount promotions, which have been well received by customers, leading to double-digit week on sales growths in recent weeks.

Inflight innovations

3Sixty has also been developing additional engagement strategies for the inflight channel focused on its omnichannel capabilities and leveraging airline loyalty programs.

In preparation for the shift in international traffic, additional tools are in the works, including single use catalogues, communicating through inflight entertainment systems, and launching new inflight apps that allow customers access to gifts and world-class luxury brands, from the safety and comfort of their own phones.

Alexander Anson-Esparza, COO, said: “As we navigate through these unique circumstances, we will continue to operate in an agile and adaptive manner, and whilst the health and safety of passengers and our employees is a key priority, so is our ability to respond to the changing trading conditions to take advantage of the growing traffic.”

Brand News

September 30 2020

Porsche Design introduces new eyewear…

The exclusive Porsche Design lifestyle brand presents its eyewear collection for Fall/Winter 2020. The new models epitomize…

By Laura Shirk

September 29 2020

CÓDIGO 1530 TEQUILA announces partnership…

Código 1530 Tequila, a private tequila perfected over five generations, produced and bottled at a dedicated family distillery…

By Laura Shirk

September 29 2020

BOSS Parfums introduces new fragrance…

Represented by the leading beauty company, Coty Inc., with the launch of its new BOSS Bottled: Eau de Parfum, BOSS is inviting…

By Laura Shirk

September 28 2020

Premium confectionery brand set…

Created specifically for the travelling consumer and exclusive to duty free and travel retail, Joseph’s will be launched…

By Laura Shirk

September 24 2020

Nuwave Channel Partners releases…

Nuwave Channel Partners, the travel retail product specialist, has unveiled an exciting offering…

By Laura Shirk

September 23 2020

Amarula celebrates the birthplace…

Amarula, one of the world’s most popular cream liqueur brands, has unveiled a new addition to its range of adventurous flavors:…

By Hibah Noor

September 23 2020

Valentino introduces VOCE VIVA

Described as an ode to multi-faceted femininity with color, couture and cool notes, VOCE VIVA offers a strong and inimitable…

By Laura Shirk

September 23 2020

Treasury Wine Estates launches…

Treasury Wine Estates (TWE), in partnership with Lotte Duty Free, launched its innovative new Squealing Pig Rosé Gin earlier…

By Hibah Noor

September 22 2020

Schäfer Airport Retail launches…

​Germany's Schäfer Airport Retail has launched a new range of hygiene and safety products into the airport retail market…

By Hibah Noor

Copyright 2020 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap