May 5 2021  |  Retailers

Duty Free Americas debuts Beauty Space at Venetian Macau

By Hibah Noor

The Huda Beauty corner will be located in DFA’s 11,500-sq ft. store in the Venetian Macau Resort Hotel and will feature a variety of Huda Beauty’s most popular products

Duty Free Americas (DFA) today announced that it will be the world’s second travel retail company to offer Huda Beauty products. The Huda Beauty corner will be located in DFA’s 11,500-sq ft. store in the Venetian Macau Resort Hotel and will feature a variety of Huda Beauty’s most popular products.

The fast-growing Huda Beauty brand has been very successful in its recent foray into the Asia-Pacific market, but this partnership with DFA will increase its footprint and expand the demand for its products in China – especially, as more beauty influencers from China introduce Huda Beauty to their followers.

DFA is the leading travel retailer in the Americas, with 180+ duty free stores in the United States and internationally. It has completed several major renovations and extensions of its Macau store and in a field of more than 850 retailers, was the recipient of the Sands Venetian Macau 2018 General Retail Award for Best Store Performance.

“We are thrilled to have Huda Beauty join our world-class lineup of luxury beauty brands in what we consider to be the single best location in all of Macau. Huda Beauty’s entrusting us with the opportunity to become only the second travel retailer in the world to feature its products is a testimonial to the superb results we have achieved in our store at the Venetian Macau through a continuous re-merchandising and re-modeling strategy that revolves around product range and customer service. Approximately 20 million visitors pass our store each year and we have every expectation that Huda Beauty will deliver a new and exciting shopping experience for our customers,” says Jerome Falic, CEO, Duty Free Americas.

“Huda Beauty is all about inclusivity and empowerment and we have absolutely loved seeing how beauty lovers from different backgrounds around the world have used our products to create their own version of our signature Huda Beauty look.

As more and more beauty influencers from China introduce Huda Beauty products to their followers and fans, the demand for our products in the Asian market is rising. I am excited to partner with DFA to continue reaching these consumers and beyond,” adds Huda Kattan, Founder, Huda Beauty.

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