July 20 2021  |  Retailers

3Sixty announces extended Virgin Atlantic partnership

By Wendy Morley

3Sixty Duty Free has announced an extended partnership with Virgin Atlantic, bringing to market the next-generation omnichannel travel retail solution supported by Omnevo (previously known as AOE).

This solution is aimed at elevating both the passenger experience and the overall travel retail commercial opportunity, and supports a significant change aligned to the Virgin Atlantic brand experience.

Alongside Omnevo, a leader in aviation e-commerce technology, 3Sixty is excited to continue rolling out its omnichannel strategy with its key airline partners across the world.

With many years’ experience as an inflight retail concessionaire for Virgin Atlantic and other airlines, 3Sixty has recently focused on omnichannel retail, delivering a major change in the customer offer through its state-of-the-art e-commerce platform and offering a wide range of fulfillment solutions for passengers.

“This announcement sits at the very heart of 3Sixty’s omnichannel strategy — investing in our key partners and bringing to market innovative solutions. We are proud of our continued association with Virgin Atlantic and excited for the future ahead,” commented 3Sixty’s Chief Operations Officer, Alex Anson.

Paul Mills, Virgin Atlantic’s Head of Inflight Services noted: “We are delighted to take this step towards offering a seamless shopping experience to our customers in partnership with both 3Sixty and Omnevo. This new platform will allow us to offer a wider range of products and truly personalise the shopping experience for our customers.”

Brand News

July 26 2021

Rituals Cosmetics re-launches scrub…

Recognized for providing the ultimate body care in three easy steps, Rituals Cosmetics has revamped its full body scrub collection…

By Laura Shirk

July 23 2021

Maison Margela and CDFG launch…

​At the inauguration for “Replica” fragrance “Sailing Day,” Maison Margiela Fragrances Asia Ambassador Chris Lee joined Don…

By Wendy Morley

July 23 2021

La Samaritaine opens in Paris

La Samaritaine has opened in Paris, housing 17 L’Oréal brands across its 2,500 square meters

By Wendy Morley

July 22 2021

Kavalan wins Worldwide Whiskey…

​Kavalan, which exploded on the scene in 2015, has once again claimed the World Whisky Producer of the Year Trophy from the…

By Wendy Morley

July 22 2021

The Macallan unveils new shop-in-shop…

​The Macallan, in partnership with China Duty Free Group (CDFG), has opened a new shop-in-shop…

By Wendy Morley

July 20 2021

fresh and CDFG create pop-up store…

​On 9th July, fresh partnered with China Duty Free Group (CDF) at the Sanya International Duty Free Shopping Complex to inaugurate…

By Wendy Morley

July 20 2021

Victorinox releases Altius Alox…

​Victorinox has announced the launch of the Altius Alox Collection of highly functional, smart accessories and document holders…

By Wendy Morley

July 19 2021

FAQ announces supermodel Sui He…

Heralding a new era in anti-aging, FAQ seeks to defy boundaries and set a new precedent for beauty in the 21st century. With…

By Laura Shirk

July 19 2021

Luxottica releases new TR summer…

As international travel steadily increases in the lead up to summer, Luxottica Group has unveiled its latest travel retail…

By Laura Shirk

Copyright 2021 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap