Ferrero to launch three new Asian destination packs at Singapore fair
Following the success of the travel-exclusive Ferrero Rocher Destination range (600g) in travel retail worldwide, Ferrero Travel Market is set to unveil a new set of destinations at TFWA Asia Pacific.
In addition to a World Traveller edition, which suits any travel retail location, the range comprises luxurious gift packs dedicated to nine popular destinations: Italy, France, Germany, the UK, Dubai, China, Hong Kong, Singapore and the USA.
In September 2018, Ferrero will launch five new 48-piece Ferrero Rocher Destination packs dedicated to India, Malaysia, Qatar, Spain and Turkey.
The three new Asian editions will be revealed to buyers at TFWA Asia Pacific (Booth: J8 Basement 2).
Ferrero Rocher Destination packs are designed to address the need of travelers for a sense of place when they are looking for a gift to take home from their trip.
The design aims to bring together the most iconic elements of the respective countries. The new pack for India depicts famous monuments, cultural cues, festivities and other elements.
Frederic Thil, General Manager Ferrero Travel Market, said: “Travelers have stated that one of the key motivations for shopping at the airports is buying a distinctive gift from abroad. Such purchases account for 17% of global duty free and travel retail purchases by value, according to a Segmentation Study conducted by IPSOS last year.
“Shopper understanding is key to all our new developments and we endeavor to address their stated needs in the best possible way.
“This travel exclusive range of Ferrero Rocher brings together the best of two worlds: the familiarity of the country that the traveler has just visited – depicted through elements that resonate with the traveler’s experience there – combined with the world’s number one praline. We anticipate an enthusiastic reception to our new destination range.”