East India Company to boost Wellness tea range at Cannes show
The East India Company is set to celebrate a modern blend of two tea traditions with the exclusive launch of its Matcha&Chai Blend Green Tea at the TFWA World Exhibition in October (Stand number: Red Village J1).
The contemporary fusion of these two distinctive and exotic teas creates a harmonious balance of refreshment and comfort to reset, revive and restore inner balance, the company said.
The product joins the company’s family of new Wellness teas and infusions. It contains pure matcha fused with all-natural chai spice.
“This exquisite matcha is a lovely vibrant green color with the revitalizing pungency of classic natural spices,” said Lalith Lenadora, Tea Master.
The tea has a delicate, smooth balance, enriched with a creamy taste. It can be enjoyed as a booster shot in the morning in place of an espresso or with milk as a latte.
It can be made with soya or almond milk for a varied profile, or with sweetened condensed milk for a twist on the classic Indian masala chai.
The ingredients are matcha, cardamom, ginger, cinnamon and the company’s secret Bombay spice mix.
The matcha green tea comes from a garden run by the Hattori family in Japan. Hattori-san grinds the Tencha base in a traditional stone mill just before shipping, ensuring freshness.
East India Company’s range of teas and infusions are made with all-natural ingredients and help to restore your inner balance, according to the firm.
The Wellness range includes: RELAX – Lemongrass & Turmeric (50g); PROTECT – Matcha & Turmeric (50g); FEEL GOOD – Gaba Oolong (50g); and SOOTHE – Barley & Mint Infusion (50g).