November 12 2018  |  Confectionery & Fine Foods

Leonidas in the pink with limited-edition ruby chocolate launch

By Jas Ryat



The limited-edition 16-piece Leonidas Manon Ruby Chocolate Collection is launched at Brussels Zaventem Airport

Leonidas has partnered with International Duty Free at Brussels Zaventem Airport to stage the exclusive travel retail launch this month of the new limited-edition 16-piece Manon Ruby Chocolate Collection.

The brand’s Maître Chocolatier has reinvented the Manon, the most famous Leonidas chocolate piece, using ruby chocolate, a naturally pink chocolate.

The new Manon has a pink shell and has been launched as a limited edition.

It contains a smooth raspberry cream with a thin layer of nutty praline and is coated with a delicate casing of ruby chocolate.

Ruby chocolate is made from ruby cocoa beans, which are naturally pink in color, and has a fresh, fruity taste with acidic berry notes and a delicate creamy consistency without the bitterness of classic cocoa.

Presented in a striking 16-piece raspberry pink gift box, the limited-edition Leonidas Manon Ruby Collection is the star product of Leonidas displays in the airside retail shops at Brussels Zaventem under the banner Have You Met Ruby?

Promoters are on hand in-store at Brussels Airport to invite shoppers to sample the product, which will remain on sale throughout November.

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