June 18 2019  |  Confectionery & Fine Foods

Lindt & Sprüngli Travel Retail partners Gebr. Heinemann for exclusive edition LINDT Dark Caramel Sea Salt

By Elena Owyong


Lindt & Sprüngli Travel Retail partners Gebr. Heinemann to launch the exclusive edition LINDT Dark Caramel Sea Salt Edition


LINDT Dark Caramel Sea Salt Edition combines the finest dark chocolate with the tantalizing taste of caramel with a pinch of sea salt

Lindt & Sprüngli Travel Retail has partnered Gebr. Heinemann to launch an exclusive product range – the LINDT Dark Caramel Sea Salt Edition. The travel retailer has been forming premium partnerships with key stakeholders to increase customer footfall in the confectionery aisle.

The special LINDT Dark Caramel Sea Salt combines the finest dark chocolate with the tantalizing taste of caramel with a pinch of sea salt, a combination that is popular with millennial travellers.

It will be available in two bestselling formats – an assorted LINDOR Tube Selection 396g and LINDT Assorted Napolitains 500g – with both featuring emerald gift packs evoking holiday memories and reflecting the maritime history of Heinemann’s hometown of Hamburg.

The product range will be available at Heinemann stores around the world, with a focus on Sydney, Hong Kong, and Heinemann’s top 20 airports in Europe – including Frankfurt, Vienna and Amsterdam, Munich, Johannesburg and Kiev.

A special maritime-themed PoS material for head gondolas and impulse podiums will be integrated into Heinemann’s promotions, while a six-month digital communication campaign will also be launched to create maximum visual impact. LINDT Dark Caramel Sea Salt Edition will also feature on a large-scale pop-up at Hong Kong International Airport.

Peter Zehnder, Head of the Lindt & Sprüngli global duty-free division, said: “At Lindt & Sprüngli Travel Retail, our focus remains on developing premium partnerships to help make travellers’ journeys more magical. We also know that growing numbers of passengers are looking for premium, delicious and travel-exclusive gifts – in fact, finding the right gift is one of the prime purchase drivers to convert browsers into shoppers.”

“The launch of LINDT Dark Caramel Sea Salt Edition and our strong partnership with Heinemann will reinforce our commitment to creating new and immersive experiences for travellers, to drive greater customer engagement and growth in the confectionery category.”

Rüdiger Stelkens, Director Purchasing Liquor, Tobacco, Confectionery and Fine Food at Gebr. Heinemann, said: “Gebr. Heinemann is always aiming to offer our customers an exciting product portfolio that brings additional value and which attracts all chocolate loving passengers. This is why we are focusing more and more on the possibilities of introducing Gebr. Heinemann exclusive products and new exclusive flavours of strong brands.”

Brand News

October 9 2019

First in flight: “Route of Cabernet…

Viña Concha y Toro S.A. (“Concha y Toro”) is celebrating the inflight retail debut of the travel retail exclusive Casillero…

By Jas Ryat

October 9 2019

Lancôme names Amanda Seyfried as…

Lancôme, worldwide leading luxury beauty brand, is excited to announce the appointment of Amanda Seyfried, American actress…

By Laura Shirk

October 9 2019

Shiseido acquires skincare brand…

Looking to appeal to younger consumers in the USA, Shiseido Co. recently acquired the skincare brand Drunk Elephant for a…

By Laura Shirk

October 9 2019

Flor de Caña​ awarded 2019 Best…

​A big win for Nicaraguan rum Flor de Caña, known for its sustainably produced premium rum, as it was awarded "2019 Best…

By Jas Ryat

October 9 2019

The Macallan Concept Number 2:…

The Macallan has unveiled Concept Number 2 – a captivating expression that is inspired by the…

By Jas Ryat

October 9 2019

GO Travel’s TR display generates…

Leaders in travel accessories for over 40 years; Go Travel unveiled “The Quad” at the TFWA World Exhibition and Conference…

By Jas Ryat

October 9 2019

Mars & KIND announce partnership…

Mars Wrigley International Travel Retail (MITR) will introduce BE-KIND products to travel retail following its parent company,…

By Hibah Noor

October 8 2019

Bally announces evolving travel…

Swiss luxury brand Bally is strengthening and expanding its travel retail network as well as delivering on a strong brand…

By Mary Jane Pittilla

October 8 2019

​Hendrick’s Gin introduces Global…

Hendrick’s Gin has announced Hendrick’s Amazonia - the next installment from Master Distiller Ms. Lesley Gracie’s “Cabinet…

By Jas Ryat

Copyright 2019 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap