September 19 2019  |  Confectionery & Fine Foods

Godiva teams up with DFS to achieve a more lifestyle approach

By Laura Shirk


Pictured at the opening ceremony at The Point in downtown Guam (L-R): Bobby Alvarez, Vice President, Guam Visitors Bureau, Pearl Chung, Senior Account Manager, Asia, Godiva Chocolatier, Craig Duncan, Assistant General Manager, Sales, DFS

In partnership with DFS, premium Belgian chocolatier, Godiva, opened a beautifully refurbished boutique at The Point in downtown Guam this month.

Since its opening in 2008, the store has been frequently visited by tourists and local shoppers, alike. This exciting initiative, which is part of a global partnership with the international travel retailer, sees the 70 square meter location take on the Goldiva Gold design concept with upscale counter and product displays and the additon of comfortable seating.

Described as a modern interpretation of the brand, the Goldiva Gold concept offers a new expression of European luxury and connects consumers with the heritage of Godiva. Presenting clean lines and classic feels, the new design encourages shoppers to interact more directly with the product and learn more about its chocolate story. Taking a tip from the health & wellness category, the design blends a more lifestyle approach, while re-inforcing experiential moments that accentuate craftsmanship.

“The objective of the new store concept is to retain the luxuriousness of the Godiva brand, while making the shopping experience more approachable,” explained Matthew Hodges,President Global Sales, Godiva. “We want to shift the customer’s perception of their visit to a Godiva boutique from a transactional experience to a destination, where they can enjoy wonderful Godiva products in a refined, yet relaxed ambience. Our renovated store in Guam, executed with the enthusiastic assistance of our partner DFS, is just such a place.”

“We are delighted to partner with Godiva to bring an exciting new experience to our discerning travelling customers and locals alike in Guam,” said Milan Rabold, DFS Vice President Store Operations, Mid Pacific.“Creating luxurious and inviting environments for customers is a key priority, and we are thrilled to be able to combine this ethos with an array of sensational food and beverages that Godiva has to offer.”

At the grand opening of the boutique, loyal customers, local dignitaries and media members were invited to take part in coffee tasting and chocolate dipping. Among the need-to-taste treats on offer: a number of DFS exclusive products such as the Mid-Way Pacific Souvenir box and the DFS Mini Tin, a wide range of Godiva gift boxes, an abundance of loose chocolates for self-selection and a choice of refreshments including Chocolixir and Soft Serve ice-cream.

Brand News

May 28 2020

SKROSS builds presence in the USA…

​The digital accessories retailer, InMotion, acquired by WHSmith in 2018, offers a specialized shopping experience for travelers…

By Jas Ryat

May 28 2020

A message of hope & testimony of…

​In addition to droughts and fires, Two World Wars, the Boer wars, the Great Depression, the Spanish Flu, the Bubonic Plague,…

By Jas Ryat

May 28 2020

DFD adds Anne Klein watches to…

​Duty Free Dynamics, major travel retail regional distributor, is pleased to announce the addition of Anne Klein watches

By Laura Shirk

May 27 2020

Kantar’s Tracy Yu joins Treasury…

​Treasury Wine Estates welcomes Tracy Yu as Regional Manager

By Jas Ryat

May 27 2020

Nestlé ITR announces its sustainability…

​With Nestlé announcing its ambition to make 100% of its packaging recyclable or reusable by…

By Laura Shirk

May 27 2020

DFD rolls out Osprey packs at 3Sixty…

​Duty Free Dynamics (DFD) is excited to announce the roll out of the innovative Osprey outdoor packs by opening a distribution…

By Jas Ryat

May 26 2020

Shiseido Travel Retail stirs emotions…

​Shiseido Travel Retail has strengthened its fragrance portfolio with the launch of three new product extensions from Dolce…

By Hibah Noor

May 26 2020

Burberry Beauty taps Isamaya Ffrench…

​Burberry Beauty has announced British makeup artist Isamaya Ffrench as its new Global Beauty Director

By Mary Jane Pittilla

May 18 2020

Ricola moves forward with new product…

​The expert in Swiss herb products is pressing on with its mission to release new products into travel retail markets, despite…

By Jas Ryat

Copyright 2020 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap