October 22 2019  |  Confectionery & Fine Foods

Butlers unveil new Pick + Mix concept at Dublin Airport

By Jas Ryat


In collaboration with ARI, the retail concept features 15 favorite wrapped chocolates from Butlers’ extensive loose chocolate collection

Last month, Butlers Chocolate launched a new retail concept: a new pick & mix gondola featuring 15 favorite wrapped chocolates from its extensive loose chocolate collection. As a global first for the iconic Irish brand, it’s fitting the idea was launched in its first travel retail collection, Dublin Airport.

The concept is part of a beautiful new chocolate shop recently opened by ARI in T2. Butlers worked closely with the confectionery team at ARI in developing the idea. The chocolates have been chosen based on their popularity and are available to customers in two attractive metallic gold pillow pack boxes. The gift boxes have been designed with ease of carrying in mind and easily slip into a passenger’s laptop/handbag.

Aisling Walsh, Marketing Director, Butlers Chocolates said: “We are so thrilled to launch this new format to enable our shoppers to choose their very own favorites, whether that’s dark chocolate, salted caramel or white chocolate, to name a few. As ever, it was great to work with the team at ARI in bringing this idea to life and we look forward to working with them over the coming months to develop it further.”

Deidre O’Carroll, Global Buying Manager, ARI shared: “Working with the Butlers team is always great fun and very productive. We are proud to have collaborated with Butlers to bring to life the first ever Butlers pick & mix as part of our incredible new Food & Confectionery store in T2 at Dublin Airport. Early sales indications and customer reactions have been very positive and we’re sure the concept will go from strength to strength.”

Brand News

November 11 2019

Ricola confirms first direct order…

Ricola AG, the expert in Swiss herb confectionery, has reported a pleasing new piece of travel business arising from its…

By Laura Shirk

November 11 2019

Kavalan’s latest bottle features…

It’s an evolution of a company and an ambitious journey from household products, orchids and rural childhood education through…

By Hibah Noor

November 11 2019

Molton Brown to bring the Roaring…

Molton House will celebrate the festive spirit of the Bright Young Things this holiday season, as it celebrates the Roaring…

By Jas Ryat

November 7 2019

Zamora Company promotes new brand…

Aiming to achieve an international presence, Zamora Company’s travel retail strategy is geared toward sharing its brands’…

By Jas Ryat

November 7 2019

Featuring the “Seven Worlds” of…

Hennessy is leaving giant footprints within the travel retail industry by launching the biggest…

By Hibah Noor

November 7 2019

The Secret Speyside collection…

Secret Speyside, a carefully curated selection of 18 – 30 year old whiskies from four of Speyside’s most elusive distilleries,…

By Jas Ryat

November 5 2019

ALFA Brands signs Beblue Bijoux…

Ambre Cadoux, President & Designer, Beblue Bijoux & Accessories, founded the company in 2009. Ambre draws inspiration from…

By Jas Ryat

November 5 2019

Distell Global Travel Retail heightens…

Distell Global Travel Retail has announced a new distribution deal with Miami-based InnoTRI Limited (Innovation Travel Retail…

By Jas Ryat

November 1 2019

Whitley Neill teams up with Dufry…

Halewood Wines & Spirits recently returned Scottish raspberries home to Scotland, deliciously presented as a full-strength…

By Jas Ryat

Copyright 2019 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap