June 22 2020  |  Confectionery & Fine Foods

Valrhona achieves B Corporation certification

By Jas Ryat

Describing its committed brand approach as part of its company culture, Valrhona’s B Corporation certification recognizes its positive social and environmental impact as the core of its mission

Having achieved B Corp certification, Valrhona is officially recognized as one of the top teams in the world committed to performance, transparency, social and environmental responsibility.

As shared online, 200 questions have to be addressed over five specific areas: governance, stakeholders, clients, community and environment. At the conclusion of the study and audit, the final grade must be over 80 points in order to be certified. Of the 80,000 corporations that have so far applied only 3,200 (less than 4%) have earned the status in 130 industries and 60 countries.

Launched in the United States in 2006, the B Corp community brings together corporations around the world who place their societal mission at the core of their purpose. They meet the most demanding standards in terms of social and environment impact. Valrhona has therefore joined the ranks of Patagonia, Innocent and The Body Shop. For all of these companies, the challenge is not only to be the best in the world, but also the best for the world through a progressive approach that is both active and responsible.

With 88.3 points, Valrhona is now the largest chocolate maker for professionals in the world to achieve B Corporation certification. Since the average score of the audit is 50.9 points, the team delivered an impressive performance. The certification highlights the goals and strategies of the transformation policy that Valrhona has been developing for several years. As part of the status framework, the company has changed its articles of incorporation, by adding that Valrhona will take into account the impact of its decisions on the planet and its stakeholders. The objective: to place social and environmental requirements at the same level as its profits.

According to Valrhona, the following tangible actions have made it possible to go further and obtain the certification:

  • Long-term partnerships between Valrhona and its cocoa partners
    • Guaranteed, 100% traceability of cocoa with 18,208 producers
  • A lower environmental footprint of the company
    • Reduced carbon emissions of its production facility in Tain I’Hermitage by 57%
  • Equal representation at work
    • 55% of employees at Valrhona are women (including its Managing Director)
  • Company mission
    • Actions to create a just and sustainable cocoa sector & practices to inspire more responsible gastronomy

An opportunity to accelerate the company’s roadmap and create a more resilient model, to maintain its certification, B Corp businesses must continue (and progress) their actions and practices over time. They are re-evaluated every three years.

Brand News

October 21 2020

J. Cortès lights up cigar category…

​Cigar brand J. Cortès has introduced three new Corona terroir tubes

By Mary Jane Pittilla

October 20 2020

Jim Beam announces TR exclusive…

​Jim Beam Bourbon has announced the launch of Lineage – a batched premium expression exclusive to global travel retail

By Laura Shirk

October 19 2020

Beam Suntory launches first ever…

Beam Suntory has launched the first-ever world blended whisky, Suntory World Whisky ‘Ao’, exclusive to global travel retail

By Wendy Morley

October 19 2020

AHC to introduce new skincare products…

​Unilever-owned premium skincare brand AHC is to enhance its travel retail offerings with several new products that have…

By Mary Jane Pittilla

October 16 2020

DFD launches Writing & Arts category…

Duty Free Dynamics, major regional distributor within the Americas’ travel retail channel,…

By Laura Shirk

October 14 2020

MONARQ Group expands portfolio…

Signing Código 1530 Tequila and Villa Sandi and partnering with Fluère Drinks to introduce non-alcoholic spirits, the brand…

By Laura Shirk

October 13 2020

PanzerGlass taps Alan Brennan as…

​PanzerGlass, a Danish company specializing in mobile device screen protectors and other tech products, has appointed experienced…

By Mary Jane Pittilla

October 7 2020

CircleSquare introduces the revolutionary…

CircleSquare, the expert in retail marketing, brand experience and consumer engagement, has unveiled a new digital tool –…

By Laura Shirk

October 6 2020

Schäfer Airport Retail introduces…

Schäfer Airport Retail has announced the opening of two new Move consumer electronics stores at two of the top ten German…

By Laura Shirk

Copyright 2020 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap