Repetto travels light
Repetto Paris began 2018 with a bang – or should we say a pirouette, as the dancewear-inspired fashion brand makes further headway onto the travel retail stage.
In Asia Pacific, an 80 square meter stand-alone store opened in Pudong Airport Terminal 2 in January 2018, followed by a 15 square meter corner at Guam Airport in February 2018.
The company is looking at opening more stand-alone stores. “We already have 60 stores in the domestic market in Asia and 120 worldwide,” says Lucas Torres, Sales Manager Asia Pacific, Repetto Paris. “In duty free, the network is smaller with less than 20 doors. We are looking at opening more doors in major airports worldwide, considering our growth in the last three years. Also, we see an important increase of Chinese tourists in all our stores worldwide, and this clientele is vital in duty free,” he notes.
Repetto is busy building brand awareness in Asia travel retail and domestic markets. “We invest more and more in social media and digital. We also do collaborations with famous fashion bloggers to develop the brand amongst the millennials. Last year, we did a very nice collaboration with Chiara Ferragni, for example,” he says.
Lightness and freshness
The new Spring/Summer 2018 collection is described as a hymn to nature and freedom with the theme of the elements. Inspired by the scenographic and artistic world of great choreographers, this colorful collection reveals unique new pieces influenced by earth, water, fire and air.
The earth is expressed by a monochrome of browns and an authentic “crackle” graphic effect, recalling the cracked soil formed during the summer season, which punctuates the collection. Represented on all three lines, this design is played on the iconic Camille heeled of the ballerina model, the new oval shape of the Adage bag and the stretch mesh of a sporty jacket, dynamizing the silhouette with style and singularity.
Repetto’s signature Bambino pink color softens the collection and reinforces the imaginary world of dance. A skirt falls in a remarkable way thanks to the subtlety of the material, while its powdery touch allows for total freedom of movement.
A deep stream of blues reflects the theme of water: the Riviera color brings softness, and the Capri revives the collection with its satin and metallic variation.
The pool graphics, sublimated on stretch mesh and printed on patent for the shoe, offers a strong image of the Spring/Summer 2018 season, the company says.
Fire, represented by powerful colors such as Campari and Scala, is used strongly with an impactful effect. The Sur Pointe model with its delicate, fine heel is revisited in a cross-strap sandal and Salome version, while an oversized Cuban heel from the new Vogue line brings a retro and sophisticated touch to the collection.
Air is expressed by a range of greys, which the brand sees as an essential color of the athleisure wardrobe. The finesse and extensibility of the fine knit pieces provide optimal comfort, and touches of white illuminate the silhouette by bringing lightness and freshness.
Small metallic silver threads slip into the collection, animating knits and highlighting the products for a graphic and dynamic effect.