February 11 2019  |  Fashion, Bags & Accessories

Denizen’s flying start in China and India

By Jas Ryat


DENIZEN Double Happiness bracelet Air China and Hainan Airlines.jpg Denizen’s Double Happiness bracelet is now available on Air China and Hainan Airlines

American travel-inspired jewelry brand Denizen is kicking off 2019 in a festive way onboard three major Chinese carriers.

The listings, secured via China Sales Group, are timed with the Lunar New Year celebrations.

Passengers onboard Air China and Hainan Airlines can share travel memories with the unisex Double Happiness bracelet. The listing targets traveling couples – the brand’s main customer segment – who often collect and wear matching bracelets.

China Southern is celebrating the Sichuan mascot, the Chengdu panda, with a more upscale feminine piece: an 18ct rose gold-plated pendant embellished with a pink cubic zirconia.

“Our presence onboard these three major airlines is a milestone for our development on the Chinese market and in Asia in general,” said Estelle Baumann, Duty Free Director, Denizen.

“We designed these symbols as popular lucky charms for Chinese New Year and Valentine’s Day. Our original patented concept is about map cut-outs but considering the Chinese don’t necessarily relate to their nation as a whole, rather cherishing regional roots, we are working on pieces depicting local landmarks for upcoming summer listings.”

In other news, Denizen has made its debut in India. The India collection launched in January with Mumbai Duty Free at Chhatrapati Shivaji Maharaj International Airport.

The line of rhodium-plated stainless steel bracelets and necklaces sports the brand’s signature map cut-outs in popular colors, priced from US$49 to US$59.

“We are very pleased with our prime location right in the heart of the fashion area of Terminal 3,“ said Baumann. “And we are glad to witness strong engagement with staff wearing their colorful promotional bracelets.

“2019 is a meaningful year to give India its own Denizen collection as the nation celebrates the 70th anniversary of the Republic and the 150th anniversary of Gandhi’s birth. Mumbai is our entry door to ‘incredible India’ and we are already discussing with other airport locations to create their exclusive collections.”

Brand News

February 15 2019

Rituals celebrates first store…

Rituals, the body and home cosmetics brand, has teamed up with its Americas distributor Essence Corp to open the brand’s…

By Hibah Noor

February 11 2019

La Prairie partners with Air France…

Swiss luxury skincare brand La Prairie has been selected as Air France’s exclusive partner in its wellness experience offer

By Jas Ryat

February 11 2019

Cigar aficionados gear up for Habanos…

Havana, which celebrates its 500th anniversary, is getting ready to host the XXI Habanos Festival for cigar lovers, which…

By Mary Jane Pittilla

February 11 2019

Moroccanoil jumps onboard Starboard…

Somar Distribution, the distributor of beauty and hair care products in the Caribbean, has partnered with Starboard Cruise…

By Hibah Noor

February 11 2019

Travel Blue has your luggage covered

Travel accessories specialist Travel Blue has introduced a range of luggage covers designed…

By Hibah Noor

February 11 2019

Heinemann hosts world-first Penfolds…

Treasury Wine Estates, in partnership with Heinemann Tax & Duty Free, has unveiled a global-first installation for Penfolds…

By Jas Ryat

February 11 2019

Denizen’s flying start in China…

American travel-inspired jewelry brand Denizen is kicking off 2019 in a festive way onboard three major Chinese carriers

By Jas Ryat

February 11 2019

Jean Paul Gaultier sets sail with…

Puig has extended the Jean Paul Gaultier Le Mâle fragrance range with a new limited-edition edt

By Mary Jane Pittilla

February 11 2019

Ray-Ban in pole position with first…

Luxottica Group is hailing the success of a series of airport activations promoting the exclusive Ray-Ban Scuderia Ferrari…

By Jas Ryat

Copyright 2019 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap