May 7 2019  |  Fashion, Bags & Accessories

Tous targets Asia Pacific travel retail expansion

By Hibah Noor


American actress Emma Roberts is the new face of jewelry brand Tous

Spanish affordable luxury jewelry and accessory brand Tous is returning to TFWA Asia Pacific exhibition for the fifth consecutive year ahead of several key new travel retail openings in the region (Stand number: F26).

These planned openings build on the brand’s record sales in 2018, which were boosted by 30% growth in the travel retail channel.

Tous is partnering with major duty free retailers in China to push its expansion in travel retail this year. A major development for the brand in China travel retail is the opening of a new standalone store, scheduled for the second half of this year.

The burgeoning South Korea duty free market will also be a priority, with the brand set to open more shop-in-shops with key travel retailers in the region.

At TFWA Asia Pacific, Tous will showcase its Spring/Summer 19 jewelry collection. Inspired by the longevity of a jewel, the collection focuses on the origins of the jewelry profession and the creation of lasting pieces that are kept, restored, repaired or inherited and are enjoyed over and over again by generation after generation.

The SS19 line features jewelry made from pearls, rose gold vermeil, gold vermeil and sterling silver.

Highlights include the Straight Collection, which aims to unite urban, ethnic and cultural tribes and groups through the use of gemstones, and the Tartan collection, combining craftsmanship and new technology such as 3D printing and meticulous manual enamelling.

Other collections include the Mabe Pearl, a yellow gold collection that revives a jewelry classic, and the Falla, described as a bold silver collection featuring pastel colors, based on nature and paradise.

New brand ambassador

In a bid to attract younger consumers, Tous recently unveiled 28-year-old American actress Emma Roberts as its new face. Roberts has nearly 13 million followers on Instagram and has appeared in films such as Adult World, We’re the Millers and Nerve.

As a global brand, Tous is present in more than 50 countries with more than 700 stores. It aims to be the most desirable and successful affordable luxury jewelry brand in the world.

Brand News

July 23 2019

A fragrant tribute to a vibrant…

​The French Côte d’Azur is the inspiration for the new Ombre Azurite women’s fragrance from Jean Charles Brosseau.

By Mary Jane Pittilla

July 23 2019

Molsheim & Co unveils upscale Crystal…

Get ready for the exclusive travel retail launch of the French house Molsheim & Co’s Crystal Collection of niche fragrances…

By Hibah Noor

July 23 2019

Absolut Singapore limited-edition…

This July sees the launch of Absolut Singapore, a limited-edition vodka bottle with a bespoke wrap designed by Brazilian…

By Mary Jane Pittilla

July 23 2019

Colm McLoughlin honored at Aviation…

At a glittering gathering of over 300 senior aviation executives in Ireland, Dubai Duty Free’s Executive Vice Chairman &…

By Hibah Noor

July 23 2019

The Macallan Boutique off a spirited…

The Macallan, dubbed “the most valuable single malt in the world”, has opened The Macallan…

By Mary Jane Pittilla

July 23 2019

Gin and Japanese whisky post double-digit…

Overall spirits volume grew 2.5% in the travel retail channel last year to reach 24.5 million nine-liter cases with a value…

By Jas Ryat

July 23 2019

YSL unveils Mon Paris Parfum Floral…

L’Oreal Travel Retail has introduced Mon Paris Parfum Floral, the latest addition to the Mon Paris fragrance family by leading…

By Hibah Noor

July 18 2019

Oribe Hair Care breaks into travel…

Oribe is set to tackle travel retail with a curated range of professional-grade haircare products for discerning consumers

By Hibah Noor

July 16 2019

Maui Jim on an Even Keel with new…

State-of-the-art treatments feature in the frames unveiled this summer in travel retail by premium polarized sunglasses supplier…

By Mary Jane Pittilla

Copyright 2019 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap