September 9 2019  |  Fashion, Bags & Accessories

First-time exhibitor Rodenstock focuses for global expansion

By Mary Jane Pittilla

Rodenstock retro classic sunglasses will be on show at the TFWA World Exhibition

Rodenstock, the sunglasses and readers specialist, is exhibiting at this year’s TFWA World Exhibition for the first time (Stand number: Riviera Village RE11).

Over the past few years, the company has seen excellent growth in domestic markets globally in Asia, the Middle East and Eastern Europe and more recently has started putting a major focus on travel retail.

After successfully attending the TFWA Asia Pacific show earlier this year, Rodenstock feels that now is the right time to attend the Cannes fair so it can penetrate the travel retail channel on a more global scale.

Rodenstock has seen double-digit growth in the travel retail channel year to year and already has a strong relationship with retailers such as Dufry, Bahrain Duty Free, PAC Beirut Duty Free, China Duty Free Group, Duty Free Partners, Freckle, Kappé, Parklane, and is now launching at Hudson stores in the US.

Rodenstock is listed in about 100 airports, where it is seeing its business improve annually. With strong distribution in Europe, the Middle East and Asia, Rodenstock is now making significant headway in the Caribbean, North America, and Asia Pacific – and has good representation in Latin America through its local team.

Alongside airports, Rodenstock is developing its business with downtown shops in Asia, and sees a great deal of opportunity within the cruise sector where it is already making a lot of progress.

Being a global player in the luxury accessories world with its sunglasses and readers collections, Rodenstock further leverages the image of top travel retail multi-brand POS and offers best performance in-store. In addition, expert eyewear sales training for sales staff, promotions for consumers, special TR promotions as well as a variety of social media campaigns help to attract clients and support growth.

“A new vision of style” is the central idea of the new Rodenstock collection. This season sees a combination of style classics: aviator, cat-eye and panto-shaped sunglasses with a timeless look and state-of-the-art technology. Made for design lovers with high expectations regarding look and quality, Rodenstock presents eyewear in high-class materials like ultralight titanium in retro-inspired yet modern shapes.

In Cannes, Rodenstock will be showing a selection of new models from its latest collection.

Petra Eckhardt-Koestler, Head of Travel Retail, said: “Our objective for the TFWA World Exhibition is to introduce the Rodenstock brands to potential new travel retail partners, and hopefully secure some new listings. We will also be meeting with our current clients to further solidify our partnerships and discuss future business ideas.”

Rodenstock is Germany's leading manufacturer of lenses and frames. Founded in 1877 with headquarters in Munich, Rodenstock employs approximately 4.700 and is represented in more than 85 countries with sales subsidiaries and distribution partners. Rodenstock maintains production sites at 14 locations in 13 countries.

Brand News

February 25 2020

BTD named the American Distiller…

​During a recent ceremony in New York City, Buffalo Trace Distillery (BTD) was named the 2020 Distiller of the Year and Visitor…

By Jas Ryat

February 21 2020

Illva Saronno CEO Augusto Reina…

​It is with regret that we announce the passing of the Italian industrialist Augusto Reina, Chief Executive Officer of Illva…

By Mary Jane Pittilla

February 21 2020

The Glenlivet toasts Taiwanese…

​The Glenlivet has launched a new 14yo Sherry Cask expression, exclusive to travel retail in Taiwan

By Mary Jane Pittilla

February 21 2020

IWSR analysis: Can baijiu be successful…

​A new report from drinks analyst IWSR has analyzed the potential of China’s baijiu spirit in the US market

By Jas Ryat

February 21 2020

Nestlé ITR innovates in Orlando…

​Nestlé International Travel Retail will be returning to Orlando this year for the Summit of…

By Hibah Noor

February 21 2020

Halewood Wines & Spirits raises…

​With its own stand at the 2020 Duty Free & Travel Retail Summit of the Americas, Halewood Wines & Spirits is set to raise…

By Jas Ryat

February 19 2020

SSP America sets Seattle neighbourhood…

​SSP America announced the opening of Capitol Hill Food Hall at Seattle-Tacoma International Airport

By Jas Ryat

February 18 2020

Seiko available in Attenza duty…

​Master Franchisor Duty Free Dynamics (DFD) has launched Seiko watches in Attenza duty free of Columbia and Ecuador

By Jas Ryat

February 17 2020

Cuba gears up for Habanos Festival

​Havana is hosting the XXII Habanos Festival, the largest international event for Habanos cigar aficionados, from February…

By Mary Jane Pittilla

Copyright 2020 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap