February 7 2020  |  Fashion, Bags & Accessories

Sparks of love inspire Swarovski’s SS20 Valentine’s Day collection

By Laura Shirk


Marking Valentine’s Day this year, Swarovski celebrates love stories in all their forms and communicates the message: #InfiniteSpark

At this romantic time of the year, Swarovski celebrates love stories in all their forms and communicates the message: #InfiniteSpark. It all begins with a spark of energy: it’s exciting, all-consuming & unforgettable. This Valentine’s Day, the jewelry brand will celebrate how this extraordinary spark blossoms into a journey of never-ending love, from the very first moment eyes meet and sparks fly, to the ways we fuel that spark and keep it burning.

This story of infinite love comes to life through a digital-first campaign, where the spiral staircase of a lighthouse becomes the emblem to celebrate an enduring love story. The collection shines a new light on romantic symbols and is full of meaningful gifts showcasing new colorways & silhouettes. Like as in the campaign, the collection brings to life the signature symbols of love with a modern twist. True to Swarovski’s innovative spirit, the new collection re-imagines the iconic and eternal motifs of the infinity symbol and the shimmering heart and adds a touch of sparkle to any outfit.

The Valentine’s Day campaign kick-starts the story of the Swarovski 2020 season, which sees the brand tell stories that reflect the transformative power of energy.

Nathalie Colin, Creative Director, Swarovski, says: “Love is the energy of life. During the most romantic time of the year, we wanted to show how illuminating this energy can be, making people feel more brilliant, brighter and loved. We’ve transformed iconic symbols into stylish pieces designed to capture hearts around the world.”


As an emblem of enduring love, the digital-first campaign features the spiral staircase of a lighthouse

Collection Highlights

Love renews itself again and again with the infinity symbol, seen in many different forms & sizes throughout the collection, while the heart represents love in its purest expression. Fitting for the modern woman, the Infinity and Lifelong Heart collections feature these universal symbols of love polished in tones and intricate Swarovski crystal and pavé embellishment.

Romantic Symbols Re-Imagined for the Modern Woman

  • Infinity Cuff: in polished golden metal tones and shimmering Swarovski crystal pavé, the Infinity Cuff creates a standout style this Valentine’s Day
  • Lifelong Heart Pierced Earrings: the versatile dual-toned pair features cleverly designed interlocking hoops for a range of styling options

Bright and Playful Symbols to Fall in Love With

  • Swarovski Sparkling Dance Collection: new additions to the collection such as a ladybird in flight are bright, playful and full of meaning; necklaces, bracelets and earrings feature shimmering elements that catch the light and appear to dance with every move

Romantic Styles that Celebrate Love and Togetherness

  • Attract Soulmates: the brand extends its popular line with designs centered on the concept of “you and me”


Presenting two closely positioned Swarovski crystals, each piece of the collection symbolizes the eternal bond between soulmates

A Brilliant New Twist to the Love Heart

  • Bella Earrings: this season, Swarovski introduces two new, on-trend colors – the silk crystal and the clear crystal – to its popular heart-shaped Bella Earring line


As a styling tip, the special-heart shaped cut of the crystal is perfect for an everyday look; wear the piece on its own to let the sparkle stand out

Unique Gifts that Shine

  • Swarovski Remix Collection: with its innovative clasp system, each piece can be transformed into a new look by connecting with other Swarovski Remix Collection strands

Romantic Re-coloring

  • Crystal Frost Timepiece: this season, Swarovski channels the romantic energy of the special occasion by re-introducing the Crystal Frost Timepiece in a new rose color; with the floral detailing on its dial, this piece celebrates femininity and style

Brand News

February 19 2020

SSP America sets Seattle neighbourhood…

​SSP America announced the opening of Capitol Hill Food Hall at Seattle-Tacoma International Airport

By Jas Ryat

February 18 2020

Seiko available in Attenza duty…

​Master Franchisor Duty Free Dynamics (DFD) has launched Seiko watches in Attenza duty free of Columbia and Ecuador

By Jas Ryat

February 17 2020

Cuba gears up for Habanos Festival

​Havana is hosting the XXII Habanos Festival, the largest international event for Habanos cigar aficionados, from February…

By Mary Jane Pittilla

February 14 2020

Perfetti Van Melle returns to Orlando…

​Perfetti Van Melle returns to Orlando this year with new products for the Summit of the Americas travel retail exhibition…

By Hibah Noor

February 13 2020

Buckley London launches SS20 collections

​With an exotic campaign showcasing six new women’s collections, plus additions to the men’s…

By Hibah Noor

February 13 2020

Campo Viejo partners with Dufry…

Campo Viejo has unveiled a vibrant new Tempranillo expression, which is exclusive to Dufry stores within global travel retail

By Laura Shirk

February 13 2020

New gin by Tanqueray No. Ten ignites…

The makers of Tanqueray No. Ten announce its first-ever innovation: Tanqueray No. Ten Citrus Heart Edition. This new, super-premium…

By Jas Ryat

February 13 2020

Lacoste opens a new travel retail…

​Lacoste is pleased to announce the opening of a new “Le Club Concept” store at CEBU Airpoprt

By Jas Ryat

February 13 2020

Al Fakher kicks off 2020 with new…

Priding itself on a passion and dedication to all things shisha, Al Fakher is showing its commitment to the travel retail…

By Hibah Noor

Copyright 2020 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap