April 11 2017  |  Fashion, Bags & Accessories

New reading glasses brand to launch at Singapore show

By Jas Ryat

   Z-ZOOM reading glasses are available in a variety of frame designs to suit all face shapes, ranging from classic and casual to bold and contemporary
 
All products are supplied with attractive POS units that reflect the quality, design-led range
 
 
Z-ZOOM, part of the Travel Blue group, has announced the launch of its first collection of reading glasses at the TFWA Asia Pacific show in Singapore (Stand: G1). 
 
The company has identified an increase in global demand for high quality, fashionable reading glasses and has set out with a vision to create a premium unisex eyewear range suitable for all. 
 
Jonathan Smith, Travel Retail Director of Z-ZOOM, said: “We are thrilled to finally be able to share our new project with the travel retail world. The team spent a lot of time in developing the brand and used only high quality materials to ensure the best possible product. This is a very exciting time for us.’’ 
 
The collection will include an extensive number of styles with over 240 different skus. All products are supplied with attractive POS units that reflect this quality, design-led range.
 
The reading glasses are available in a variety of frame designs to suit all face shapes, ranging from classic and casual to bold and contemporary, in an array of complexion-enhancing colors or neutral staples. The new line acknowledges changing attitudes and preferences. 
 
Manufactured using materials such as PMMA lenses and TR90 frames, the glasses are made of high quality materials, providing customers with a comfortable, lightweight and durable eyewear experience. The large number of styles ensures that each consumer looks and feels good in their new glasses, Smith said.
 
A selection of glasses comes with additional features to benefit both readers in the sun and screen users. Magnetic sunglass attachments with a polarized lens helps to block glare from unwanted light. Screen glasses are furnished with blue light filter lenses to protect against harmful blue lights from computer screens.  Each style is obtainable in five varying lens strength from +1.0 to +3.0.  
 
The name Z-ZOOM comes from the notion of moving quickly and getting a closer sighting of what’s in front. Smith explained: ‘‘As reading glasses are designed for those that have trouble with close range vision, the name Z-ZOOM came naturally. Zooming in for a clearer sharper vision. This is what we provide. Z-ZOOM adds a little dimension and excitement.’’ 
 
The new project develops on the company’s belief that, as with travel accessories, the line is impulse, fast-moving and affordable, as well as fashionable and functional. 
 
Smith added: ‘‘Our mission is simply to provide travelers with high quality fashionable reading glasses whenever and wherever they may need them in travel retail.’’
 

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