May 28 2018  |  Fragrances, Cosmetics, Skincare & Haircare

Burberry launches Lip Velvet Crush

By Hibah Noor

Iris Law is the artistic director and star of Burberry Beauty’s new Lip Velvet Crush campaign

Burberry Beauty has introduced Lip Velvet Crush, a sheer-matte stain lipstick available in 12 shades of buildable color.

Iris Law, the model and face of Burberry Beauty, is the artistic director and star of this new beauty launch.


Lip Velvet Crush is presented in a slim, portable case with a cushion applicator

Lip Velvet Crush is described as a celebration of individuality and creativity. For the campaign, Law cast her eclectic group of friends, capturing intimate portraits on location in London, Coty Prestige said.

The campaign film hails self-expression through color, asking what beauty means to the individual.

The video is accompanied by an image photographed by Laura Coulson, and a zine created by Iris that celebrates the artistic vision of the project.

Designed to be delicate and soft on application, Lip Velvet Crush is a creamy, sheer lipstick that glides on effortlessly and delivers a powdery, no-fade matte finish, according to Burberry.

The moisturizing, weightless formula allows the wearer to build color to achieve the coverage of their choice, while the innovative soft cushion applicator ensures even coverage.

Key features include: stain and weightless matte finish; buildable coverage and color; creamy, velvet texture; and a moisturizing formula, for up to eight hours ofhydration.

The product is presented in a slim, portable case with a cushion applicator.

Lip Velvet Crush is available in 12 shades from Nude to Dark, in addition to the existing Burberry Lip Velvet franchise available in stores. Colors include Honey Nude, Copper Pink, Sugar Pink, Light Crimson, Cranberry Red, Rosy Mauve, and Oxblood.

Wendy Rowe, Burberry’s Make-Up Artistic Consultant, has revealed a number of tips for using the new product.

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