Miu Miu hits a new top note in sensual fragrance launch
The Miu Miu fragrance brand has introduced Miu Miu Fleur D’Argent, the first fragrance in the family to introduce a new top note.
The latest brainchild of Miuccia Prada and perfumer Daniel Andrier, the sensual, sophisticated tuberose top note is a thicker, more mature white flower.
A balanced composition of musk accord and the Miu Miu signature undertone Akigalawood provide a buoyant roundness.
The scent starts with a refined arrival, followed by a sensuous expansion, the company said.
The Miu Miu Fleur D’Argent bottle is described as a contrast of tradition and drama. Clear glass matelassé was designed to be more modern than its sister scents, with a silver-painted interior that resembles a medallion in ice.
The signature disc stopper is presented in vintage pastel pink, designed to be minimal and fun.
In the ad campaign, photographed by Alasdair McLellan with an accompanying film by Rebecca Zlotowski, Miu Miu muse Stacy Martin and a kitten friend find adventure.
The new fragrance will hit the travel retail shelves in September in Europe, Asia and the Americas.
Miu Miu Fleur D'Argent retails at US$94.00 for the 50ml edp spray and US$121.50 for the 100ml edp spray.