November 9 2018  |  Fragrances, Cosmetics, Skincare & Haircare

Ambitious Molton Brown looks forward to a year of fragrance

By Jas Ryat



Molton Brown is set to launch a line of luxury fragrances in travel retail

London fragrance house Molton Brown is set to launch its first major foray into the high-end edp segment next year, following the success of its edt range in travel retail.

The company, which is best known for its signature body wash and edt lines, is entering the edp sector with brand new luxury packaging and big ambitions.

Speaking at a press event during the TFWA World Exhibition in October, Molton Brown Brand Manager Victoire Versluys said the company would release a collection of high-end edps in September 2019 designed to establish the brand as a serious fragrance house. She added that it was the most important launch for the firm in the last five years or so.

Rather than simply being an extension of the edt range, the scents will be new and seek to offer a new olfactive experience.

The flacon and packaging were designed by Creative Consultant Vincent Villeger, who has worked with many leading fragrance and fashion houses.

He was inspired by the heritage of the brand as well as its British identity. The concept reflects the creative spirit of London in the 1970s, when Molton Brown was established.

The new bottles incorporate semi-precious stone spheres and include the words Made in England, establishing a strong and unique visual identity.

Beatrice Descorps, Global Marketing Vice President, Molton Brown, said it was “a natural evolution” for the firm, which positions itself as both London’s fragrance authority and a luxury British brand.

Versluys said Molton Brown had experienced a “very positive” year in travel retail with profits up 25%. The UK was a particularly strong market.

This year, the company added a 100ml edt line to its 50ml collection, and next year, more edts will be launched, including Suede Orris.

Brand News

February 18 2019

Hendrick’s celebrates its rosy…

Hendrick’s has launched a campaign to inspire travelers worldwide to discover their romantic spirit

By Jas Ryat

February 15 2019

Rituals celebrates first store…

Rituals, the body and home cosmetics brand, has teamed up with its Americas distributor Essence Corp to open the brand’s…

By Hibah Noor

February 11 2019

La Prairie partners with Air France…

Swiss luxury skincare brand La Prairie has been selected as Air France’s exclusive partner in its wellness experience offer

By Jas Ryat

February 11 2019

Cigar aficionados gear up for Habanos…

Havana, which celebrates its 500th anniversary, is getting ready to host the XXI Habanos Festival for cigar lovers, which…

By Mary Jane Pittilla

February 11 2019

Moroccanoil jumps onboard Starboard…

Somar Distribution, the distributor of beauty and hair care products in the Caribbean, has…

By Hibah Noor

February 11 2019

Travel Blue has your luggage covered

Travel accessories specialist Travel Blue has introduced a range of luggage covers designed to protect and individualize…

By Hibah Noor

February 11 2019

Heinemann hosts world-first Penfolds…

Treasury Wine Estates, in partnership with Heinemann Tax & Duty Free, has unveiled a global-first installation for Penfolds…

By Jas Ryat

February 11 2019

Denizen’s flying start in China…

American travel-inspired jewelry brand Denizen is kicking off 2019 in a festive way onboard three major Chinese carriers

By Jas Ryat

February 11 2019

Jean Paul Gaultier sets sail with…

Puig has extended the Jean Paul Gaultier Le Mâle fragrance range with a new limited-edition edt

By Mary Jane Pittilla

Copyright 2019 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap