December 20 2018  |  Fragrances, Cosmetics, Skincare & Haircare

Celebrities laud Lancôme in Haitang Bay celebration

By Mary Jane Pittilla


Pictured from left: Ms Cao Xiao Dan, Deputy General Manager, CDFG Sanya Downtown Duty Free Store Co Ltd, Ms Grace Wang, Deputy Director (Perfume & Cosmetics), China Duty Free Group, Mr Zhai Tianlin, Chinese celebrity, Mr Xie Zhi Yong, Deputy General Manager, CDFG Sanya Downtown Duty Free Store Co Ltd, Ms Zhou Dong Yu, Chinese celebrity and Lancôme ambassador for China, Ms Tao Zhang, General Manager, Lancôme Travel Retail Asia Pacific, Mr Yin Zheng, Chinese celebrity, Ms Anita Kang, Area Manager, Lancôme Travel Retail Asia Pacific, and Mr Don Huang, Business Development Director (China), L’Oreal Travel Retail Asia Pacific

Mainland China’s leading beauty brand Lancôme celebrated its top-selling serum, Advanced Génifique, by launching a multi-sensorial pop-up at China Duty Free Group’s (CDFG) Sanya International Duty Free Shopping Complex at Haitang Bay.

Renowned actress and Lancôme ambassador for China, Zhou Dongyu, actors Zhai TianLin and Yin Zheng and over 12 beauty influencers joined hands to experience the dual skincare benefits of Advanced Génifique and Advanced Génifique Sensitive.

The pop-up, in sophisticated hues of blue and white, aimed to bring the spirit and taste of French elegance to Sanya. Beauty influencers and travelers experienced Lancôme’s top-rated serum through various sensory features, such as a photo booth, interactive games and an impactful outdoor lighting installation. The pop-up ran from November 2 to 29.

Tao Zhang, General Manager of Lancôme Travel Retail Asia Pacific, said: “To celebrate the abiding success of the Lancôme brand and its iconic Advanced Génifique serum, we are happy to partner with CDFG in Sanya, Haitang Bay, to launch this pop-up with the presence of our local ambassador for China, Zhou Dongyu. As we remain optimistic of our growth in travel retail Asia Pacific, we are excited to reach out to the Chinese travelers in their home country to experience Advanced Génifique in an all-immersive retail experience pop-up.”

Xie Zhi Yong, Deputy General Manager of CDFG Sanya Downtown Duty Free Store Co Ltd, commented: “We are pleased to partner with a leading international beauty giant like Lancôme to showcase their iconic Advanced Génifique serum at this specially designed pop-up. CDFG Sanya International Duty Free Shopping Complex hosts millions of travelers per year, and our core focus revolves around the idea of creating and delivering meaningful and memorable experiences for them. This partnership with Lancôme has made this possible, bringing an engaging shopping experience, elevated for our travelers.”

The pop-up was themed around Advanced Génifique, which celebrates its 10th anniversary in 2019. With more than 170 beauty awards, the powerful youth activating serum remains one of the best-selling serums in the country.

Key opinion leaders from around China embarked on a holiday experience with the brand, sharing their knowledge, and advocating Advanced Génifique across their social media platforms.

CDFG Sanya International Duty Free Shopping Complex houses one of the top points of sale for Lancôme worldwide, and will remain a key strategic focus for the brand’s travel retail business across Asia Pacific, the beauty house said.

Brand News

June 18 2019

Lindt & Sprüngli Travel Retail…

Lindt & Sprüngli Travel Retail has partnered Gebr. Heinemann to launch an exclusive product range – the LINDT Dark Caramel…

By Elena Owyong

June 18 2019

FOREO brings new skincare range…

Swedish beauty tech giant FOREO has made its foray into skincare and wellness with the launch of its new skincare products…

By Elena Owyong

June 18 2019

Gucci Beauty debuts first lipstick…

Italian fashion house Gucci has kicked off its new beauty story with the launch of three lipstick collections, and a campaign…

By Hibah Noor

June 18 2019

The devil is in the detail for…

Leading winemaker Viña Concha y Toro S.A. is rolling out its first travel retail exclusive range from Casillero del Diablo…

By Mary Jane Pittilla

June 18 2019

Kreol Travel Retail named Hunter…

Independent Scotch whisky blender and distiller Hunter Laing has appointed UAE-based Kreol…

By Jas Ryat

June 11 2019

Foreo unveils limited-edition Candy…

Swedish beauty tech giant Foreo has launched a summer limited-edition range of LUNA mini 2 devices, entitled the Candy Collection

By Jas Ryat

June 11 2019

Coccinelle promotes Mazziotta to…

Emanuele Mazziotta, formerly Head of Travel Retail at Coccinelle, has been promoted to a new position as Commercial Director…

By Hibah Noor

June 10 2019

Furla and King Power (HK) open…

​Furla has partnered with King Power (HK) for the opening of a new store in Changi Airport Terminal 3, Singapore.

By Jas Ryat

May 29 2019

Kipling targets millennials with…

​Belgian bag and accessories brand, Kipling is launching new look travel retail stores following a brand overhaul.Vera Breuer,…

By Rebecca Byrne

Copyright 2019 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap