Celebrities laud Lancôme in Haitang Bay celebration
Mainland China’s leading beauty brand Lancôme celebrated its top-selling serum, Advanced Génifique, by launching a multi-sensorial pop-up at China Duty Free Group’s (CDFG) Sanya International Duty Free Shopping Complex at Haitang Bay.
Renowned actress and Lancôme ambassador for China, Zhou Dongyu, actors Zhai TianLin and Yin Zheng and over 12 beauty influencers joined hands to experience the dual skincare benefits of Advanced Génifique and Advanced Génifique Sensitive.
The pop-up, in sophisticated hues of blue and white, aimed to bring the spirit and taste of French elegance to Sanya. Beauty influencers and travelers experienced Lancôme’s top-rated serum through various sensory features, such as a photo booth, interactive games and an impactful outdoor lighting installation. The pop-up ran from November 2 to 29.
Tao Zhang, General Manager of Lancôme Travel Retail Asia Pacific, said: “To celebrate the abiding success of the Lancôme brand and its iconic Advanced Génifique serum, we are happy to partner with CDFG in Sanya, Haitang Bay, to launch this pop-up with the presence of our local ambassador for China, Zhou Dongyu. As we remain optimistic of our growth in travel retail Asia Pacific, we are excited to reach out to the Chinese travelers in their home country to experience Advanced Génifique in an all-immersive retail experience pop-up.”
Xie Zhi Yong, Deputy General Manager of CDFG Sanya Downtown Duty Free Store Co Ltd, commented: “We are pleased to partner with a leading international beauty giant like Lancôme to showcase their iconic Advanced Génifique serum at this specially designed pop-up. CDFG Sanya International Duty Free Shopping Complex hosts millions of travelers per year, and our core focus revolves around the idea of creating and delivering meaningful and memorable experiences for them. This partnership with Lancôme has made this possible, bringing an engaging shopping experience, elevated for our travelers.”
The pop-up was themed around Advanced Génifique, which celebrates its 10th anniversary in 2019. With more than 170 beauty awards, the powerful youth activating serum remains one of the best-selling serums in the country.
Key opinion leaders from around China embarked on a holiday experience with the brand, sharing their knowledge, and advocating Advanced Génifique across their social media platforms.
CDFG Sanya International Duty Free Shopping Complex houses one of the top points of sale for Lancôme worldwide, and will remain a key strategic focus for the brand’s travel retail business across Asia Pacific, the beauty house said.