January 11 2019  |  Fragrances, Cosmetics, Skincare & Haircare

L’Oréal Paris draws crowds to Eiffel Tower at Haitang Bay

By Hibah Noor


Left to right: CDFG Sanya Downtown Duty Free Store Deputy General Manager Xie Zhi Yong; L’Oréal Paris Travel Retail Asia Pacific Marketing Manager Mandy Chen; Chinese singer Cai Xukun; L’Oréal Paris Travel Retail Asia Pacific General Manager Olivier Tessler; and CDFG Sanya Downtown Duty Free Store Deputy General Manager Su Yi

French beauty giant L’Oréal Paris invited travelers to Haitang Bay Duty Free Shopping Mall for a first-of-its-kind Parisian experience.

On January 4, together with friend of L'Oréal Paris Mr Cai Xukun (Kun), a 5-meter-high, red Eiffel Tower was revealed at the L’Oréal Paris pop-up, synonymous with East meets West: made-in-Paris chic and a tribute to the Chinese tradition of prosperous red, the company said.

With over 120 million interactions on Chinese Weibo, Kun’s special appearance attracted a large crowd of Chinese travelers to Haitang Bay.

At the event, Kun and Olivier Tessler, General Manager of L’Oréal Paris Travel Retail Asia Pacific, engraved “Kun ♥ L’Oréal Paris” on the Color Riche Moist Matte lipstick, symbolizing this powerful collaboration.

The pop-up, open from January 4 until the end of the month, invites travelers to discover L’Oréal Paris’ accessible luxury products for both men and women, appealing to travelers with different aspirations.

Said Cai Xukun: “To be able to surprise Chinese travelers by bringing an Eiffel Tower to Haitang Bay is definitely a first for me! L’Oréal Paris is my first choice of beauty brand, and I’m happy to share the brand story with my fans in such a vivid and striking way.”

Olivier Tessler, General Manager of L’Oréal Paris Travel Retail APAC, added: “I am enthusiastic about sharing an extraordinary Parisian experience with Chinese travelers in Haitang Bay.

“Together with Cai Xukun and CDFG, we are delighted to invite everyone to a celebration of every element of our brand’s DNA – Paris, beauty, creativity, fashion and diversity. Our goal is to lead the way in making beauty trends for all.”

Brand News

March 19 2019

Duty Free Dynamics boosts portfolio…

Duty Free Dynamics Corp, the distributor of lifestyle brands across the Americas travel retail channel, has extended its…

By Hibah Noor

March 19 2019

Pillitteri to produce Team Canada…

Pillitteri Estates Winery has been chosen as the official wine supplier and partner of the Canadian Olympic Team and the…

By Mary Jane Pittilla

March 19 2019

Elixir adds fresh glow to Shiseido…

Shiseido Travel Retail has expanded its travel retail portfolio with the introduction of skincare brand Elixir, Japan’s number…

By Jas Ryat

March 19 2019

The Harmonist enters travel retail…

Jeffrey Ten, CEO of fragrance specialist The Harmonist, will be present at the Summit of the Americas show, as the brand…

By Hibah Noor

March 19 2019

Calvin Klein celebrates women’s…

Calvin Klein has unveiled a new fragrance, Calvin Klein Women, drawing inspiration from the…

By Jas Ryat

March 19 2019

A new Twist on the Miu Miu girl

Miu Miu Twist is a new fragrance developed to express the joyful essence of Italian fashion house Miu Miu

By Mary Jane Pittilla

March 19 2019

Tiffany sparkles with third fragrance…

For spring 2019, Tiffany & Co has unveiled Sheer, the third addition to the US jewelry brand’s fragrance collection

By Hibah Noor

March 18 2019

L’Oréal Group travel retail sales…

L’Oréal Group exceeded €2 billion (US$2.3 billion) in sales in the travel retail market last year, with its brands continuing…

By Hibah Noor

March 18 2019

William Grant brings an air of…

William Grant & Sons returns to the Summit of the Americas having recorded healthy growth in the region in 2018 (Booth number:…

By Mary Jane Pittilla

Copyright 2019 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap