June 18 2019  |  Fragrances, Cosmetics, Skincare & Haircare

FOREO brings new skincare range to Korea duty-free

By Elena Owyong


FOREO’s founder and Chief Executive Officer Filip Sedic visiting FOREOs counters in key duty-free stores in Seoul. The beauty tech giant had introduced its new skincare range in Korean duty-free stores


FOREO’s new skincare range includes a serum and micro foam cleanser

Swedish beauty tech giant FOREO has made its foray into skincare and wellness with the launch of its new skincare products at Korean duty-free stores.

In a press release, the company said the new range named ‘Serum Serum Serum’ includes a serum and the Micro Foam Cleanser. Both items can be used with FOREO’s existing tech products.

FOREO’s founder Filip Sedic visited FOREOs counters in key duty-free stores in Seoul to see the counter displays as well as the summer limited-edition Candy Collectionwhich was exclusively introduced in Korea in May 2019. The Candy Collection comprises the LUNA mini 2 devices in four colorways.

FOREO said: “Korea is a key point of sales in Asia, and ever-expanding business there promises to be the highlight of the year for the brand. As an important market for FOREO as well as a country full of skincare masters and innovators, Korea has become the first country that FOREO has launched the new Serum Serum Serum in through duty-free channels.”

The retailer expects to break sales records again with the launch of this new product and the Korea exclusive limited-edition range.

Brand News

July 18 2019

Oribe Hair Care breaks into travel…

Oribe is set to tackle travel retail with a curated range of professional-grade haircare products for discerning consumers

By Hibah Noor

July 16 2019

Maui Jim on an Even Keel with new…

State-of-the-art treatments feature in the frames unveiled this summer in travel retail by premium polarized sunglasses supplier…

By Mary Jane Pittilla

July 16 2019

Vincent Boinay appointed to L’Oréal’s…

Vincent Boinay, General Manager for Travel Retail Worldwide, is to join L'Oréal’s Executive Committee from September 1, 2019

By Hibah Noor

July 16 2019

Top Scotch whisky brand Label 5…

Scotch whisky brand Label 5 has updated the design of its best-selling Classic Black reference

By Mary Jane Pittilla

July 10 2019

Lancôme worships Idôle fragrance…

Lancôme has unveiled its feminine fragrance Idôle, embodied by the new face of the brand, American…

By Mary Jane Pittilla

July 9 2019

Police sunglasses race into F1…

Police, De Rigo Group’s lifestyle brand, has signed a sponsorship agreement with Mercedes-AMG Petronas Motorsport, home to…

By Hibah Noor

July 9 2019

Habanos unveils world premiere…

Habanos, through its exclusive distributor for Italy Diadema S.p.A, has launched the world premiere of the Montecristo Supremos…

By Mary Jane Pittilla

July 3 2019

JTI appoints Haythem Bouchuiguir…

​Haythem Bouchuiguir is set to lead USA and Latin America duty free markets following Jean Alexandre Leu internal move, says…

By Jas Ryat

July 2 2019

The Shilla Duty Free brings La…

The Shilla Duty Free has partnered luxury skincare brand La Mer to introduce the brand’s Renew & Refresh Collection to its…

By Elena Owyong

Copyright 2019 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap