July 31 2019  |  Fragrances, Cosmetics, Skincare & Haircare

Japanese beauty brand Sensai in Cannes to share global ambitions

By Jas Ryat

The new Sensai micro lotion is designed to combat the signs of ageing caused by time and external factors

Sensai, a super-prestige Japanese beauty brand, is presenting its new globalization strategy during the Cannes show this October.

The brand concept highlights Sensai as a skincare expert that combines the philosophy, sensibility and aesthetic of Japan. At the core of the brand is the rare Japanese ingredient Koishimaru Silk, a type of indigenous Japanese silk once reserved for the imperial family.

The concept is supported by Saho, a skincare ritual inspired by the etiquette of the Japanese tea ceremony, guided by a careful process, to reach a flawless complexion.

Sold in more than 40 countries with a focus on Europe, Sensai has enjoyed dynamic development throughout Europe, the Middle East and Asia.

In autumn 2019, Sensai will debut in Tokyo, as well as expanding to Tokyo Narita Airport and Korean duty free stores.

Sensai has also introduced its new brand concept “The Sense and Science of Japan” and released a signature line: Absolute Silk.

Introduced in over 19 airports and on 27 ferries, the brand is focused on developing its travel retail business.

Sensai believes the channel is perfect, as the brand’s awareness as an authentic, luxurious Japanese company benefits from increasing demand from European, Middle Eastern and Asian travelers. This will enable a focus on top door visibility, customer care and innovation through cutting-edge technology.

Targeting sensitive, sophisticated customers who appreciate Japanese culture and favor luxury items, Sensai released its super-prestige line, Ultimate, in 2013.

Three additional items will extend the premium anti-ageing range. The novelties consist of a luxurious cleansing oil and a creamy soap to achieve a clear complexion by following the Sensai Saho Double Cleansing skincare ritual.

A micro lotion has been designed to combat the signs of ageing caused by time and external factors.

In Ultimate, the brand’s core ingredient Koishimaru Silk is combined with the Japanese treasure Sakura (cherry blossom), to produce a flawless complexion.

These novelties will be released in Spring 2020 in Europe and other regions.

Sensai will showcase its range at the Hotel Majestic in Cannes.

Brand News

November 18 2019

Lancôme and DFS mark a decade of…

Lancôme Travel Retail Asia Pacific has introduced its New Advanced Génifique serum at the Lancôme Microbiome Hub, celebrating…

By Hibah Noor

November 18 2019

SEIKO commemorates “Day of the…

​On November 1, Duty Free Dynamics (DFD) re-activated its SEIKO pop-up shop at Dufry’s high-end, luxury brands store, Mexico…

By Jas Ryat

November 15 2019

Diageo shares a lesson in achieving…

​Looking back on a general year in review, Diageo highlighted the shining lights of its diverse brand portfolio, identified…

By Jas Ryat

November 14 2019

Beam Suntory's innovation game

Launching its latest phase at the TFWA World Exhibition 2019, Beam Suntory promotes phase by phase innovation and the best…

By Jas Ryat

November 14 2019

Distell celebrates CSR and elephant…

Money raised from the sale of Amarula is helping fund lawyers on the frontline battling to…

By Chris Madden

November 13 2019

Bottega Bar opens doors at DXB

​Bottega S.p.A. has announced the opening of Bottega Prosecco & Craft Beer Bar and Restaurant in Concourse A of Dubai International…

By Sabrina Pirillo

November 13 2019

Duty Free Dynamics shares success…

Featuring a divided showroom, in addition to its flagship category, Duty Free Dynamics exhibited a variety of toy, electronic,…

By Jas Ryat

November 11 2019

Ricola confirms first direct order…

Ricola AG, the expert in Swiss herb confectionery, has reported a pleasing new piece of travel business arising from its…

By Laura Shirk

November 11 2019

Kavalan’s latest bottle features…

It’s an evolution of a company and an ambitious journey from household products, orchids and rural childhood education through…

By Hibah Noor

Copyright 2019 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap