May 11 2020  |  Fragrances, Cosmetics, Skincare & Haircare

Coty releases new Mr. Burberry Elements men’s fragrance

By Hibah Noor

Coty has announced the introduction of Burberry’s newest men’s fragrance, Mr. Burberry Element.

The scent, inspired by the “essence of London,” combines modern masculinity and the green freshness of nature.


Mr. Burberry Elements has a heart of juniper, an oakmoss base and top notes of almond

Burberry is quintessentially British, and this is captured in the fragrance’s campaign, which takes its cues from the “beautifully effortless symmetry found within British nature.”


The marketing campaign takes its cues from the effortless symmetry found in British nature

The scent’s top notes are almond, with oakmoss base notes and a heart of juniper.

Mr. Burberry Element, which complements the Mr. Burberry Family, is now available at all travel retail currently open throughout Europe and Asia Pacific.

Personalization

Customers can personalize their 100ml or 150ml Mr. Burberry bottle with up to three initials.

This monogramming service available on Burberry.com and select Burberry and wholesale stores.


Mr. Burberry Elements complements the collection

The collection

Mr. Burberry Element 150ml, 100ml, 50ml and 30ml.
Mr. Burberry Indigo 150ml, 100ml, 50ml and 30ml.
Mr. Burberry Element EDP 150ml, 100ml, 50ml and 30ml.
Mr. Burberry Element EDT 150ml, 100ml, 50ml and 30ml.

Brand News

January 26 2021

Smarties leads the journey toward…

Moving fast to deliver its commitments, Nestlé announced that its popular Smarties brand is now using recyclable paper packaging…

By Laura Shirk

January 26 2021

Maison Martell opens first-ever…

Located in the bustling heart of Hainan, the boutique is the first Pernod Ricard-owned store on the island. Featuring new,…

By Laura Shirk

January 25 2021

Porsche Design presents new SS2021…

Creating new trends and expression personal desires: to optimize the function, reduce the shape and overcome the familiar…

By Laura Shirk

January 25 2021

Infinium Spirits signs exclusive…

Infinium Spirits announces an agreement with premium spirits distributor, WEBB Banks, that will see the exclusive distribution…

By Laura Shirk

January 25 2021

The Macallan releases the latest…

The Macallan has revealed the next instalment of its iconic series that celebrates the classic…

By Laura Shirk

January 20 2021

Shiseido TR celebrates Lunar New…

Shiseido Travel Retail celebrates the Lunar New Year with bestsellers from its portfolio of beauty brands: SHISEIDO, Clé…

By Laura Shirk

January 19 2021

Distell International launches…

Distell International, wines & spirits producer, launched a new wellbeing campaign for its UK employees that aims to lift…

By Laura Shirk

January 18 2021

FRAAS & Friends concept debuts…

During times of crisis, it is necessary to think and act long-term. With this in mind, FRAAS – The Scarf Company and BERetail…

By Laura Shirk

January 11 2021

Jose Castellvi joins the team at…

​WEBB Banks, the leading premium wine and spirits distributor for travel retail, the Caribbean and Central America, has announced…

By Laura Shirk

Copyright 2021 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap