February 17 2021  |  Fragrances, Cosmetics, Skincare & Haircare

Victorinox unveils Forget Me Not fragrance for women

By Laura Shirk

Described as feminine, expressive and unique, the new fragrance is inspired by the beauty of Swiss nature and the forget me not flower

Forget Me Not for women by Victorinox walks the olfactory fine line between delicate and bold with boundless confidence. An addition to the Victorinox Signature Collection, the new, fresh fragrance epitomizes the diverse aspects of femininity.

The lifestyle brand’s full fragrance range was re-launched at the end of 2020 in a move to re-invent the brand’s story, while improving sustainability and product presentation.

Inspired by the unapologetic, raw and yet fragile beauty of Swiss nature and the forget me not flower, the fragrance is an embodiment of self-expression. Forget Me Not is a fusion of vibrant bergamot, romantic forget me not accord and mellow cedarwood.

Created for a woman who is comfortable in her own skin, Forget Me Not celebrates a natural zest for life and features a mix of sparkling and sensual notes

Floral freshness with a romantic heart

  • Sparkling notes of bergamot intermingle with piquant accents of pink pepper to lend the scent a fresh and spring-like opening
  • Sensual notes of cedarwood and angelica seeds offer a beguiling trail and beautiful hints of sweetness

A scent for the distinctive woman who stays true to herself

  • Created for a discerning and ambitious woman, Forget Me Not celebrates a natural zest for life
  • Self-confident, charismatic and charming, she is comfortable in her own skin and a savvy free spirit
  • The fragrance underlines her personality in all its diversity

Clean, contemporary and feminine design

  • Inspired by nature, the bottle design is clean and pure
  • The combination of the round shaped glass flacon and the softly colored lilac juice embodies the feminine and vibrant character of the scent
  • The folding box shows the fine lines of the silhouette of a woman embedded in gentle forget me not flowers
  • As with all fragrances in the Victorinox Signature Collection, the bottom of the flacon is colored in Victorinox red representing the exclusive DNA of the brand

As with all fragrances in the Victorinox Signature Collection, the bottom of the flacon is colored in Victorinox red representing the exclusive DNA of the brand

Victorinox Forget Me Not is of natural origin, vegan and available as an Eau de Toilette of 100-ml. All Victorinox fragrances are Swiss made, from product development to production, using high-quality ingredients.

Brand News

April 14 2021

Kavalan sweeps Icons of Whisky,…

Kavalan has beaten out the competition to claim two prestigious Icons of Whisky 2021 awards: “Visitor Attraction” for Kavalan…

By Laura Shirk

April 13 2021

Champagne Lanson & Enoteca Shanghai…

We are extremely pleased to announce a long-term sales and marketing agreement with Enoteca Shanghai starting on April 1,…

By Laura Shirk

April 13 2021

Luxottica expands its sustainable…

Luxottica Group, a leader in premium, luxury and sports eyewear, has announced that it is expanding its offering of sustainable…

By Laura Shirk

April 12 2021

Michael Pasternak joins Duty Free…

Well-known industry veteran Michael Pasternak will be working with Barry Geoghegan’s Duty Free Global as a consultant for…

By Laura Shirk

April 12 2021

Rituals Cosmetics teams up with…

During Earth Week this year, Rituals Cosmetics will be joining hands with EARTHDAY.ORG on its…

By Laura Shirk

April 6 2021

MONARQ’s Social Club increases…

​Heading into Q2 of 2021, MONARQ Group is focusing on its social media presence. The company recently recruited a full-time…

By Laura Shirk

April 5 2021

CircleSquare outlines the future…

Founded in 2003, CircleSquare is a brand experience agency made up of a global network of creative people blending art &…

By Laura Shirk

April 5 2021

FILTR.QINGWA discusses digital…

With the launch of the 2021 Summit of the Americas – A Virtual Experience, Americas Duty Free reached out to the team at…

By Laura Shirk

March 30 2021

Rhum Barbancourt & MONARQ Group…

Rhum Barbancourt, a family-owned distillery established in 1862 by Dupré Barbancourt, and MONARQ Group, leading independent…

By Laura Shirk

Copyright 2021 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap