May 20 2021  |  Fragrances, Cosmetics, Skincare & Haircare

The Shilla Duty Free launches new ACQUA DI PARMA product offering

By Laura Shirk

In partnership with Porsche, The Shilla Duty Free and ACQUA DI PARMA will be holding the product launch on May 20 at The Shilla Seoul’s Yeong Bin Gwan

The Shilla Duty Free will be the first Korean duty free operator to launch a new product and a series of car diffusers from the Blu Mediterraneo line by ACQUA DI PARMA, an Italian niche perfume brand favored by customers and fragrance lovers who are looking for something special.

This product range will be available to customers at The Shilla Duty Free’s online mall and flagship store in Seoul from May 20. Available in four scents, the car diffusers have been launched in advance at department stores and The Shilla Duty Free in Korea.

Encased in an exquisite porcelain bottle created using the artisan methods of extraction, Bergamotto di Calabria la Spugnatura is the latest product in the Blu Mediterraneo line. Featuring Poltrona Frau leather, the series of car diffusers have been designed by world-renowned designer duo, GamFratesi.

In partnership with Porsche, The Shilla Duty Free and ACQUA DI PARMA will be holding the product launch on May 20 at The Shilla Seoul’s Yeong Bin Gwan. The interactive experience will allow visitors to explore both Porsche cars and the new car diffusers at Yeong Bin Gwan Back Garden at The Shilla Seoul hotel. ACQUA DI PARMA’s Blu Mediterraneo line and home collection will also be on display.

The Shilla Duty Free will limit capacity of the event to 75 people and follow strict COVID-19 guidelines.

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