July 20 2021  |  Fragrances, Cosmetics, Skincare & Haircare

fresh and CDFG create pop-up store in Sanya

By Wendy Morley

On 9th July, fresh partnered with China Duty Free Group (CDF) at the Sanya International Duty Free Shopping Complex to inaugurate the pop-up store opening for the launch of Kombucha Facial Treatment Essence Limited Edition, combining art, nature and beauty in one.

fresh creates products that provide the highest performance possible while remaining safe and indulgent

Top KOLs from all over the country came to experience the pop-up first-hand and unveil the secrets of natural skincare. Entering the popup, visitors are impressed by the graffiti art ambience in the store and attracted to the interactive AR simulation games and the customizable digital graffiti that are filled with gifts and surprises. Gifting has always been the foundation of fresh.

To celebrate this memorable milestone in fresh history, popular actor Joseph Zeng made his appearance at the kick-off ceremony to share his skincare secrets of Kombucha Facial Treatment Essence with his fans

In the AR games embedded within the pop-up, visitors will transform themselves into the five zones of traditional elements (gold, wood, water, fire, earth)

Anne-Veronique Bruel, fresh’s global CEO, sharing her excitement, said “Retail experiences are fundamental to any brand, especially in travel retail. For our biggest pop-up in fresh history, we wanted to offer a moment of escapism and sensoriality to our consumer by leveraging virtual reality, an exclusive artist partnership and multiple engagement moments which will ensure we make a lasting impression on the traveling Chinese consumers in the hot vacation spot of Hainan.”

The Limited Edition Kombucha Facial Treatment Essence is designed by graffiti artist Edison Zhang, combining his art style derived from the history and culture of China while interpreting fresh’s beliefs of hope, optimism and nature

“Our animation gave us a chance to share with the world how the fresh family see it every day. Where the line between reality and imagination blurs to spark hope and dreams. Taking the ordinary and making it extraordinary, whether it’s the experience at the pop-up or the amazing ingredients in our products. Our Kombucha Treatment Essence is one of the best examples. Fermented tea is the star of this essence that protects the skin from many types of pollution. Thank you to CDFG and our consumers for giving us the opportunity to share our vision, and we hope it inspires all to dream big. Sky’s the limit!”

This fresh pop-up store activity will be held from 1st July to 31st July.

Brand News

September 21 2021

Victorinox enters cruise market…

​Starboard Cruise Services’ new Crystal Endeavor is the ship to welcome Victorinox in its cruise industry debut

By Wendy Morley

September 20 2021

FOREO returns to the skies & completes…

​Due to their efficient size, power-packed charges and long list of benefits, FOREO products have long been cited as indispensable…

By Laura Shirk

September 15 2021

Rodenstock x CDFG present promo…

​Rodenstock has continued its long-standing partnership with China Duty Free Group (CDFG) with a high-profile promotion at…

By Laura Shirk

September 15 2021

L’Oréal TR AP teamed up to host…

​L’Oréal Travel Retail Asia Pacific collaborated with Lagardère Travel Retail China and Hainan Travel Duty Free (HTDF) to…

By Laura Shirk

September 14 2021

Rituals re-launches The Ritual…

Rituals Cosmetics has re-launched The Ritual of Ayurveda collection in line with its goal to…

By Laura Shirk

September 14 2021

Butlers to return to TFWA Cannes…

Butlers Chocolates is preparing to reveal a number of delicious informal chocolate gifts at TFWA Cannes 2021 this fall. The…

By Laura Shirk

September 13 2021

L’Oréal My Beauty Apps recognized…

The 2021 Brandon Hall Group HCM Excellence Awards are given for work in Learning and Development, Talent Management, Leadership…

By Laura Shirk

September 9 2021

Molton Brown announces new hair…

Inspired by the brand’s heritage of creating natural hair care products in its original 1970s Mayfair salon, Molton Brown’s…

By Laura Shirk

September 9 2021

FOREO x Shinsegae launch promo…

​FOREO, has partnered with Shinsegae to launch a promotional campaign via Shinsegae Group’s online shopping platform SSG.com.…

By Laura Shirk

Copyright 2021 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap