December 19 2016  |  Fragrances, Cosmetics, Skincare & Haircare

Hugo Boss freshens up with new Hugo Iced fragrance

By Jas Ryat

Hugo Iced is a blend of icy ingredients that empower the millennial generation to take on adventures life offers them

Hugo Boss has unveiled its new Hugo Iced fragrance, inspired by the legacy of Hugo Man, the flagship fragrance for the brand.

Hugo Iced is meant to encourage the millennial generation to embrace the fresh potential of every day, according to Coty.

The fragrance is a blend of icy ingredients that empower wearers to take on adventures life offers them.

A masculine note of wild vetiver comes to the fore in the deep and intense base, enhancing the cool effect and resulting in an uplifting feeling of calm

It opens with bracing top notes of invigorating iced mint to awaken and energize the body and spirit. Its revitalizing top notes interact with an innovative heart of wild tea – a potent and exotic ingredient that embodies an ice-cold earthy frozen effect and a playful juxtaposition of vibrant juniper alongside bitter orange.

A masculine note of wild vetiver is brought to the fore in the deep and intense base, enhancing the cool effect and resulting in an uplifting feeling of calm.

Every spray seeks to give a powerful boost of confidence that tells the wearer today is the day, go for it: #YourTimeIsNow. 

Hugo Iced comes in a new icy, metallic version of Hugo’s flask-shaped flacon.

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