ITF releases DSquared2’s new seductive potion
ITF has introduced a new woman’s fragrance from DSquared called Potion for Women. The new scent will be a highlight for the company during the TFWA World Exhibition in Cannes next month.
Inspiration for the fragrance is derived from “alchemist shops of the past,” and features zests of bergamot and fresh, wild blackcurrant. Floral notes include violet, rose, jasmine and lily of the valley. A small dose of rhubarb is added along with white and black musk. Finishing touches include black amber, patchouli and golden vanilla.
The design of the bottle was inspired by ancient glass alchemist flacons, and features glass engraved with tiny vertical grooves along the base, offering an antique yet modern look. The DSquared logo is engraved on the back of the bottle, and the scored cap is made of gilt zama.
Available in a 30 mL, 50 mL and 100 mL eau de toilette natural spray, Potion for Women also features an extension line which includes: a 200 mL body wash, a 200 mL body lotion, a 200 mL body cream, a 100 mL natural spray deodorant and a perfume oil.
The advertising campaign features top model Malgosia Bela and Brazilian model Diego Miguel and was photographed by Mario Sorrenti.