September 6 2012  |  Fragrances, Cosmetics, Skincare & Haircare

ITF releases Trussardi’s new homeward-bound scent

By Melissa Silva

 

Trussardi My Land eau de toilette 100 mL natural sprayITF has introduced a new men’s fragrance from Trussardi called My Land. The new fragrance will be a highlight for the company during the TFWA World Exhibition in Cannes next month.

Main themes for the fragrance include a sense of travel and homecoming. The name is intended to evoke “the power and pride of being comfortable with yourself and appreciating the cosmopolitan spirit of your town,” specifically referencing the relationship between the Trussardi brand and the city of Milan.

The bottle was designed by internationally-renowned architect Antonio Citterio—his debut in the field of perfume bottle design— and features contemporary lines combined with an Italian leather band featuring the Trussardi crest. The leather has been vegetal tanned and finished by hand.

The fragrance has been referred to as a classical, modern fougère. Featuring citrus notes of bergamot and green mandarin, the scent is complimented by a heart of lavender, violet and calone. Its foundation involves a combination of tonka bean, leather, vetiver and woody elements.

Available in a 30 mL, 50 mL and 100 mL eau de toilette natural spray, My Land also features an extension line which includes: a 100 mL after shave lotion, a 200 ml shampoo and shower gel, a 100 mL natural spray deodorant and a 75 mL alcohol-free deodorant.Trussardi My Land 200 mL shampoo and shower gel

The advertising campaign features fourth-generation family member, Tomaso Trussardi, and was directed by Wim Wenders.

Brand News

May 11 2021

Porsche new Hooks Series combines…

​Patrick Dempsey and Porsche Design began collaborating in January, and they have now entered a new phase of their partnership

By Wendy Morley

May 11 2021

Duty Free Global appoints Nathalie…

​Duty Free Global has announced the appointment of Nathalie Roelands as Chief Operations Officer

By Wendy Morley

May 11 2021

Penderyn's new £5 million distillery…

​On May 17, Penderyn will officially open a new distillery in North Wales

By Hibah Noor

May 5 2021

FOREO special edition LUNA™ series…

​Swedish company FOREO has announced that it has become the official Beauty Devices Provider for the first China International…

By Wendy Morley

May 5 2021

Habanos, S.A. reaches total revenues…

Corporación Habanos, S.A., which commercializes the 27 exclusive Habanos brands worldwide,…

By Laura Shirk

May 4 2021

Rituals Cosmetics expands Elixir…

Rituals Cosmetics has extended its Elixir Collection of haircare products to include new professional quality styling products…

By Laura Shirk

May 4 2021

FOREO named among top three skincare…

After closing 2020 with an almighty army of more than 20 million customers and steady growth of sales, skin-tech powerhouse…

By Laura Shirk

May 4 2021

LeVecke and MONARQ announce distribution…

LeVecke Corporation, leading beer, wine and spirits producer, and MONARQ Group, leading independent drinks distributor, have…

By Laura Shirk

May 3 2021

SK-II STUDIO unveils empowering…

Merging animation, live action and storytelling with a big purpose, global prestige skincare brand SK-II returns with its…

By Laura Shirk

Copyright 2021 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap