August 24 2012  |  Fragrances, Cosmetics, Skincare & Haircare

Lady Gaga’s fame rises with the debut of her first fragrance

By Melissa Silva

Lady Gaga Fame advertising campaign in Times Square, New York

Multi-platinum and Grammy Award-winning artist Lady Gaga will release her first fragrance, Lady Gaga Fame, in September 2012. Gaga’s first fragrance, released through the Artist's own Haus Laboratories in association with Coty, is the latest breakthrough expression of her creativity.

Bound to surpass all norms and standards in the fragrance industry with its innovative technology, Lady Gaga Fame is the first ever black Eau de Parfum that sprays clear and becomes invisible once airborne. The black-to-clear fragrance is a fantastic innovation of patent pending fluid technology, exclusively launched with Lady Gaga Fame. Gaga collaborated with fashion industry legends to create the fragrance. The bottle was designed in collaboration with Nick Knight, and the ad campaign was directed and photographed by Steven Klein.

The scent is built around three main accords: dark, sensual and light. The dark accord was inspired by Belladonna, the deadly nightshade possessed by haunted beauties since the 18th century. The sensual element is presented via notes of honey, saffron and apricot nectar. The light accord presents a rich floral layer of crushed Tiger Orchid and Jasmine Sambac.

The official advertising campaign for Lady Gaga Fame launched in Times Square, occupying 7400 square feet of Time Square's southwest corner. The full film version of the campaign is expected to debut later this month, via LittleMonsters.com.

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