Shiseido Travel Retail to debut fragrances from Issey Miyake and Narciso Rodriguez in Singapore
Shiseido Travel Retail will spotlight a number of new fragrances from its leading Issey Miyake and Narciso Rodriguez brands in its first appearance as Shiseido Group’s newly created entity for the global travel retail channel at the 2016 TFWA Asia Pacific exhibition (Booth B20).
With the global fragrance market forecast to exceed US$40 billion by 2020, and Asia Pacific and the Middle East predicted to be the fastest-growing regions, Shiseido Travel Retail is accelerating the growth of its fragrance business, which makes up over 30% of its sales in travel retail.
“The 1 May 2016 unification of the Shiseido Group in travel retail brings new synergies to our offer for this dynamic channel, and we see plenty of potential to grow the fragrance axis of our portfolio,” said Shiseido Travel Retail Vice President – Marketing Elisabeth Jouguelet.
This year’s Issey Miyake summer fragrance collaboration brings together English artist Michelle McKinney and Firmenich perfumer Alberto Morillas “on a sunlit olfactory journey that celebrates the dawn of a new summer day”, the company said.
L’Eau d’Issey Eau de Toilette pour l’Été is a fruity floral fragrance for women that blends the tangy notes of pink grapefruit with lychee. Their zesty freshness mingles with heart notes of passion fruit and guava – an aromatic fusion softened by faintly aquatic floral notes, and gradually rounded out with base notes of woods and vanilla infusion.
L’Eau d’Issey pour Homme Eau de Toilette pour l’Été fuses kiwi with spicy, fruity notes. It opens with notes of coriander and slightly bitter grapefruit, which settle into the scent’s pineapple and nutmeg heart. The base includes notes of vetiver and cypress.
For the packaging and bottle design, Michelle McKinney drew inspiration from the rising sun and its glowing aureole.
L’Eau d’Issey Eau de Toilette pour l’Été 100ml and L’Eau d’Issey pour Homme Eau de Toilette pour l’Été 125ml are available in travel retail across Europe, Middle East and Africa from May 1, 2016.
Meanwhile, the Narciso Rodriguez brand launches Narciso Poudrée, a sensual feminine fragrance that is “both tender and powerful and immediately addictive”, according to the American fashion designer.
A follow-up to the original Narciso fragrance unveiled in 2014, Narciso Poudrée opens with a floral blend of white jasmine petals and Bulgarian rose. The heart of powdery musk gives way to signature woody notes of vetiver and black and white cedars.
Narciso Poudrée is presented in a minimalistic cube-shaped glass bottle, a signature of the Narciso Rodriguez fragrance line that began with the first Narciso Rodriguez For Her in 2003. The color of the bottle is in a delicate nude pink hue that references the designer’s fashion collections.
The Narciso Poudrée ad campaign is fronted by Brazilian model Raquel Zimmermann.
Narciso Poudrée is available in 50ml and 90ml versions in travel retail across Europe, Middle East and Africa from May 1, 2016.
