February 1 2018  |  Gifts & Children's Products

Aurora brings plush luxury to travel retail

By Jas Ryat

The new plush toy line offers high-quality, ultra-soft designs that include Swans, Peacocks, Ostriches and Flamingos

Aurora World enters the world of luxury by adding designer plush toy line: Luxe Boutique.

The company used soft and high-quality materials to create an array of trendy bird designs including Swans, Peacocks, Ostriches, and Flamingos – all of which fall under the Fancy Pals umbrella of products.

The plush toys are available in three different varieties. A Beanie in a travel bag retailing at €16.95 (US$24) , a 30cm plush model for €19.95 (US$28), and a 13cm key clip available for €7.95 (US$11). Aurora World has carefully co-ordinated this selection for maximum impact in store.

“We are thrilled with how this collection has turned out and are very excited to be launching it into travel retail stores in the first quarter of 2018,” says Garry Stoner, Aurora World’s Travel Retail Sales Manager. “Plush is slowly but surely becoming a very important contender in the overall global travel retail mix, and more and more operators are benefiting from the incremental sales that plush can provide. We have seen definite sales increases year on year and expect this upward growth motion to continue this year and the next.”

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