January 9 2018  |  Spirits & Tobacco

Davidoff celebrates 50 years of cigar success

By Hibah Noor

For a limited time, a selection of five signature Davidoff cigars will carry a commemorative 50th anniversary white ring

Davidoff Cigars is marking its 50th anniversary in 2018 with a series of events, as well as specially commissioned cigars and accessories.

The brand was established in 1968 with a flagship store in Geneva opened by the pioneering entrepreneur Zino Davidoff.

“His restless pursuit of new tobaccos and blends has been the inspiration for all the fine cigars that have since carried the iconic Davidoff ring over the last five decades,” the company said.

The brand celebrated a major milestone in 1991, when it developed a centre for excellence in the Dominican Republic for its Master Blenders.

Commenting on the brand’s 50-year anniversary, Charles Awad, Senior Vice President – Chief Marketing Officer, Oettinger Davidoff AG, said: “This is a very special year for us. We look back with pride on 50 years of creating exceptional, original cigars and accessories, but more importantly, we look forward with a

great sense of exhilaration to new, unknown horizons that will bring exciting, undiscovered experiences for those who love cigars.”

Davidoff will be celebrating its jubilee with a series of events, as well as specially commissioned cigars and accessories that seek to reflect its continued philosophy of enabling customers to taste the wider world.

“Cigar lovers that are eager to enlarge their repertoires with different types of aromas and experiences will particularly enjoy these celebrations,” said Awad.

For a limited time only, a selection of five signature Davidoff cigars will carry a commemorative 50th anniversary white ring inspired by the original white ring that first graced the Ambassadrice, the No. 1 and No. 2 in 1968. The blends of these cigars will remain unchanged.

The five cigars (Davidoff Signature No. 2, Davidoff Signature 2000, Davidoff Aniversario Special R, Davidoff Aniversario No. 3 and Davidoff Aniversario Entreacto) will carry the commemorative Davidoff 50th anniversary main ring.

They will be available at Davidoff depositaries and Davidoff flagship stores in the first quarter of 2018. After Davidoff’s 50th anniversary year, the cigars will go back to their original white ring.

Davidoff’s 50-year timeline (Picture credits: © Oettinger Davidoff AG)

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